Job DescriptionDIRECTOR, CONTENT STRATEGYWHAT YOU'LL DO- Develop and execute an enterprise-wide content strategy aligned with Michael Baker International's business, brand, marketing, and communications objectives.
- Establish and manage an integrated editorial strategy and content calendar across digital, social media, executive communications, thought leadership, campaigns, web, and other channels.
- Develop compelling content that showcases Michael Baker International's people, expertise, projects, innovation, and impact.
- Partner with executives and subject matter experts to develop thought leadership, executive communications, and other high-impact content.
- Lead the creation, development, and editing of articles, web content, case studies, campaign materials, social media content, presentations, video scripts, and other communications.
- Translate complex engineering, infrastructure, technology, and business topics into clear, engaging stories for diverse audiences.
- Establish and maintain content governance, editorial standards, brand voice, tone, and quality expectations.
- Collaborate with Marketing, Communications, Creative, Digital, and Social Media teams to maximize the reach, consistency, and value of content.
- Identify opportunities to repurpose and distribute content strategically across multiple platforms, channels, and audiences.
- Leverage audience insights, analytics, and content-performance data to evaluate effectiveness and continually refine content strategy.
- Manage multiple priorities, projects, and editorial deadlines in a fast-paced environment.
- Lead and develop internal content resources and manage external writers, agencies, and partners, as appropriate.
WHAT YOU NEED TO SUCCEED- Bachelor's degree in Journalism, Communications, Marketing, English, Public Relations, or a related field.
- 10+ years of progressive experience in content strategy, corporate communications, journalism, marketing communications, or a related discipline.
- Demonstrated experience developing and executing enterprise-level content strategies within a large or complex organization.
- Exceptional writing, editing, storytelling, and editorial skills.
- Proven ability to translate complex subject matter into compelling, accessible content for a variety of audiences.
- Strong experience developing executive communications and thought leadership content.
- Experience managing editorial calendars and multiple content initiatives simultaneously.
- Strong collaboration, relationship-building, and stakeholder management skills.
- Excellent judgment, attention to detail, and commitment to editorial quality and brand consistency.
- Experience within architecture, engineering, construction, infrastructure, consulting, technology, or professional services is preferred.
- Experience developing and managing content across web, social media, video, email, digital campaigns, and executive communications is preferred.
- Experience with SEO, analytics, content management systems, and AI-assisted content tools is preferred.
COMPENSATIONThe approximate compensation range for this position is
$134,786 - 187,525 per year. This compensation range is a good faith estimate for the position at the time of posting. Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location.
WHY CHOOSE US- Medical, dental, and vision insurance
- 401(k) Retirement Plan
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Life, AD&D, short-term, and long-term disability
- Professional and personal development opportunities
- Generous paid time off
- Commuter and wellness benefits
- Tuition reimbursement
*There is no current application deadline. Michael Baker will continue to accept applications on an ongoing basis until the position is filled or no longer needed.
