Thomson Reuters

Director, Content Marketing

Thomson Reuters$137K — $254K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in content strategy and editorial leadership at a B2B SaaS or professional services company, including 3+ years in a management role.
  • Proven success in developing original content programs that drive market impact, not just volume.
  • Exceptional editorial judgment, with the ability to critically assess and enhance drafts.
  • Proficient in using AI content tools while maintaining voice and accuracy in output.
  • Experience collaborating with senior executives, including ghostwriting and providing critical feedback.
  • Strong understanding of content performance metrics and marketing analytics.
  • Familiarity with content management systems and SEO analytics tools; experience with AI-assisted production is a plus.
  • Experience in legal, regulated, or professional services markets is advantageous.

Responsibilities

  • Lead the editorial strategy for the Legal Professionals portfolio, aligning with customer needs and commercial objectives.
  • Develop content that fuels demand generation, from organic search to sales enablement materials.
  • Oversee the content operating model, including editorial calendars, production workflows, and distribution strategies.
  • Manage a high-performing content team, collaborating with internal studios and external agencies.
  • Establish a measurable framework linking content initiatives to business results.
  • Achieve a recognized editorial perspective that enhances market share of voice.
  • Drive measurable increases in organic traffic and content-driven sales pipelines.

Benefits

  • Hybrid work model that balances office and remote work options.
  • Flexible workplace policies supporting work-life balance, including up to 8 weeks of remote work annually.
  • Robust career development programs tailored for growth in an AI-driven landscape.
  • Comprehensive benefits package, including flexible vacation, mental health days, and retirement savings options.
  • Award-winning culture focused on inclusion, belonging, and values-driven work.
  • Opportunities to engage in community impact through paid volunteer days and ESG initiatives.
Full Job Description

Summary of the role

The legal industry is in the middle of its most consequential technology shift in a generation. Generative AI is rewriting how lawyers research, draft, and advise, and the firms that get this right will define the next decade of legal practice. Thomson Reuters sits at the center of that shift.

This role leads the content engine behind that strategy.You'llsetthe editorial agenda for our Legal Professionals business, shape how the market understands the future of legalwork, andbuild the content programs that drive demand forCoCounsel, Westlaw, Practical Law, HighQ, andNoetica.

You'llreport to the VP ofRevenueMarketing - Legal and Government, and partner closely with Brand,Product Marketing,Thomson Reuters Institute, Communications, Product, and Sales leadership.You'lllead a team of writers, strategists, and producers.

About the Role

Whatyou'llown

  • Editorial strategy.The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read.

  • Content that drivespipeline.Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.

  • The content operating model.Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.

  • Team and partner network.A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network.

Outcomesyou'lldrive in year one

  • A defined editorial point of viewthat'srecognized in the market, measured through share of voice

  • Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.

  • A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.

About You

  • 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.

  • A track recordof building original content programs thatmoveda market, not just produced volume. You can point to specific franchises and what theyearnedthe business.

  • Strong editorial judgment. You can read a draft, namewhat'swrong with it, and rewrite theledeyourself when needed.

  • Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.

  • Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.

  • Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.

  • Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.

  • Experience in legal, regulated, or professional services markets is a strong plus. If youdon'have it,you'vemoved into a complex vertical before andgottensmart fast.

#LI-TV1


What’s in it For You?

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Eligible office location(s) for this role include one or more of the following: New York City, San Francisco, Los Angeles, and/or Irvine, CA; McLean, VA; Washington, DC. The base compensation range for the role in any of those locations is $158,100 USD - $293,500 USD. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Thomson Reuters

Thomson Reuters Corporation is a Canadian multinational media conglomerate. The company was founded in Toronto, Ontario, Canada, where it is headquartered at 333 Bay Street. Thomson Reuters provides professionals with the intelligence, technology, and human expertise they need to find trusted answers in the financial and risk, legal, tax and accounting, and media markets. The company is dual-listed on the New York Stock Exchange and the Toronto Stock Exchange. In 2019, the company reported revenues of $5.9 billion and net income of $1.3 billion.
Learn more about Thomson Reuters
Size
24,400 employees
Market Cap
$53.8 billion
Industry
Founded
2008
5 Year Trend
-10.7%
NASDAQ

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