SeaWorld Entertainment, Inc.

Director, Communications

SeaWorld Entertainment, Inc.$90K — $120K *
Tampa, FL 33647In-Person
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, English, PR or related field
  • Minimum 5 years of high-level communications experience
  • Demonstrated leadership experience in team management
  • Experience within travel, hospitality or entertainment sectors
  • Proven ability to create a centralized communications framework
  • Familiarity with working alongside NGOs and advocacy groups
  • Understanding of influencer marketing

Responsibilities

  • Strategize and lead a comprehensive communications campaign
  • Promote the Busch Gardens and Adventure Island message to diverse audiences
  • Manage proactive and responsive media relations across all parks
  • Develop content plans to enhance brand reputation and park attendance
  • Oversee the issue management process for effective crisis communication
  • Serve as the company spokesperson for media and public inquiries
  • Deliver strategic communication solutions to support organizational goals
  • Guide and mentor park-based communications managers
  • Train internal spokespeople in communication and interview techniques
  • Lead and manage the Social Media, Content, and PR teams

Benefits

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance options
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan
Full Job Description
As our Director of Communications, you will be an enthusiastic advocate for the SeaWorld message and vision. You'll reinforce our commitment to providing guests with positive experiences and memories that last a lifetime. You'll also promote our passion for conserving our environment and preserving marine life for generations to come. We need you to:
  • Strategize and lead a robust communications initiative
  • Evangelize the Busch Gardens and Adventure Island parks message to a variety of audiences
  • Provide proactive and responsive media relations management across all parks
  • Develop strategic communications content plans to drive positive reputation, park attendance and add value to brand promise
  • Lead issue management process
  • Serve as company spokesperson as needed for media responses, on-camera interviews, etc.
  • Deliver high-level strategic communication solutions
  • Oversee and guide park-based communications managers
  • Develop and lead communications training and interview preparation for internal spokespeople
  • Hire, inspire and develop an exceptional communications team
  • Lead and manage Social Media, Content and PR Teams.
  • Incorporate best practices into communications strategy
  • Communicate professionally and effectively with Ambassadors, vendors and our guests


What it takes to succeed:
  • Bachelor's degree in Communications, English, PR or a related field
  • At least 5 years of high-level communications experience
  • Demonstrated team leadership experience
  • Experience in the travel, hospitality or entertainment industries
  • Proven success developing a centralized communications model
  • Experience interfacing with NGOs and other advocacy groups
  • Understanding of influencers and influencer marketing
  • A background in corporate social responsibility is a plus
  • Exceptional presentation and public speaking skills, a strong media relation background, and the ability to work well under pressure.


The perks of the position:
  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan


About SeaWorld Entertainment, Inc.

SeaWorld Entertainment, Inc. is a theme park and entertainment company that operates marine mammal parks, oceanariums, animal theme parks, and water parks. The company owns and operates twelve parks located across the United States. SeaWorld parks feature live entertainment, rides, and animal exhibits. The company is also involved in conservation efforts and animal rescue operations. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
Learn more about SeaWorld Entertainment, Inc.
Size
2,800 employees
Market Cap
$3.2 billion
Industry
Net Income
-$312.3 million
5 Year Trend
+2.3%
Revenue
$431.7 million
NASDAQ

Similar Jobs

More Jobs at SeaWorld Entertainment, Inc.

More Hospitality & Recreation Jobs

Find similar Director, Communications jobs: