Director, Communications

Qualifications

• Bachelor's degree in Communications, English, PR or related field
• Minimum 5 years of high-level communications experience
• Demonstrated leadership experience in team management
• Experience within travel, hospitality or entertainment sectors
• Proven ability to create a centralized communications framework
• Familiarity with working alongside NGOs and advocacy groups
• Understanding of influencer marketing

Responsibilities

• Strategize and lead a comprehensive communications campaign
• Promote the Busch Gardens and Adventure Island message to diverse audiences
• Manage proactive and responsive media relations across all parks
• Develop content plans to enhance brand reputation and park attendance
• Oversee the issue management process for effective crisis communication
• Serve as the company spokesperson for media and public inquiries
• Deliver strategic communication solutions to support organizational goals
• Guide and mentor park-based communications managers
• Train internal spokespeople in communication and interview techniques
• Lead and manage the Social Media, Content, and PR teams

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance options
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan