As a Director, Communications Insights & Operations based in Fort Worth, Texas, you will build and lead the Communications Insights & Operations Center of Excellence (CoE) for Global Communications. In this role, you will translate internal, external, digital, and social media data into actionable insights that drive communications strategy, strengthen corporate reputation, and demonstrate business impact.
Serving as a strategic partner to the Communications Leadership Team (CLT) and key stakeholders across Corporate, Franchise, Innovation, Marketing, HR, and IT, you will establish measurement standards, enhance reporting and analytics capabilities, and embed data-driven decision-making into communications planning, execution, and continuous improvement.
In this role, a typical day will include:
- Lead and evolve Alcon's global communications measurement framework, establishing KPIs, dashboards, reporting standards, and benchmarks that demonstrate business impact across internal, external, social, and campaign communications.
- Translate quantitative and qualitative data into actionable insights and recommendations that improve communications effectiveness, audience engagement, message delivery, and resource allocation.
- Provide reputation, media, social listening, stakeholder sentiment, and external intelligence insights to identify trends, opportunities, and potential risks that inform communications strategy and executive decision-making.
- Partner with Communications, Marketing, and agency teams to evaluate campaign performance, media impact, audience reach, and content effectiveness.
- Drive employee listening and internal communications analytics by leveraging engagement data, surveys, feedback, and sentiment insights to improve communication strategies and associate experience.
- Establish and lead the Communications Insights & Operations Center of Excellence, providing governance, measurement standards, planning support, reporting processes, and best practices across the communications function.
- Support annual and quarterly communications planning by helping teams define measurable objectives, target audiences, and success metrics while embedding data-driven decision-making into business processes.
- Lead knowledge management, process improvement, and operational excellence initiatives that streamline workflows, improve efficiency, and strengthen governance across global communications teams.
- Drive the strategy, adoption, and optimization of communications analytics, media monitoring, social listening, dashboard, and AI-enabled technologies.
- Partner with IT, Data & Analytics, HR, Marketing, and external vendors to enhance data accessibility, automation, reporting capabilities, and insight generation.
WHAT YOU’LL BRING TO ALCON:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 10 Years of Relevant Experience
Preferred Qualifications
- Experience in a global corporate communications, healthcare, life sciences, medical technology, consumer health or highly regulated environment.
- Familiarity with media monitoring, social listening, reporting and dashboard tools such as Meltwater, Sprinklr, Cision, Brandwatch, Staffbase, Tableau, Power BI, Adobe Analytics, Google Analytics or similar platforms.
- Experience with reputation measurement, stakeholder research, social and employee listening, content performance analytics, survey analysis, message testing or competitive benchmarking.
- Comfort working with data and analytics partners to improve data structure, automation, API integrations, dashboard design and insight generation.
- Experience using AI-enabled tools to improve research, monitoring, reporting, content optimization or predictive insight generation.
- Advanced degree or certification in communications, analytics, business, research, change management or related field.
HOW YOU CAN THRIVE AT ALCON:
- Collaborate with teammates to share standard processes and findings as work evolves
- See your career like never before with focused growth and development opportunities
- Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides a robust benefits package including health, life, retirement, flexible time off and much more.
Alcon Careers
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