Job DescriptionThe Director - Commercial Enablement will be responsible for building the function that makes our Sales, SDR, and customer teams faster to ramp, sharper in front of customers and ready for every launch.
Appcast is entering a new phase of growth with ambitious goals, new verticals and products, and our commercial teams need a consistent, data-backed way to learn, sell and grow accounts. The Director will play a critical role in designing that system, proving its impact, and growing the enablement function.
This individual will report directly to the CGO and act as a key catalyst for commercial excellence, helping the commercial organization scale efficiently while maintaining a consistent and differentiated customer experience.
Job ResponsibilitiesCommercial Enablement Strategy
- Build and run a commercial enablement plan tied directly to Appcast's growth targets.
- Work with Sales, SDR and Customer Success leaders to diagnose capability gaps using pipeline, win-loss, and call data, then fix them.
- Set enablement priorities each quarter based on where the business needs the most lift.
Sales & SDR Enablement
- Design and run onboarding that gets new sellers and SDRs productive fast.
- Roll out and reinforce a consistent sales methodology, discovery approach, and deal qualification standard.
- Support the coaching of teams on new logo acquisition, upsell and expansion through call reviews, deal workshops, and role plays.
Customer Success Enablement
- Build programs that help Customer Success teams drive retention, adoption, and account growth.
- Equip customer-facing teams to explain performance results and recommend next steps with confidence.
Launch Readiness
- Own field readiness for product launches, feature releases, and new vertical or segment plays: training, certification, and talk tracks.
- Partner with Product Marketing to turn positioning and messaging into repeatable skills, practice and adoption in the field.
- Run product certification and ongoing knowledge programs across customer-facing teams.
AI & Tools Adoption
- Drive adoption of AI tools across the commercial team, such as call intelligence, AI coaching and research assistants.
- Partner with Revenue Operations, which owns systems and data, to make sure tools are used effectively and workflows stick.
Measurement & Continuous Improvement
- Define enablement KPIs and report results to leadership quarterly.
- Track ramp, certification, adoption, and business impact, and retire programs that don't move the numbers.
Qualifications- Strategic Enablement Leadership
- Cross-Functional Influence
- Sales & Revenue Enablement Expertise
- Data Analytics & KPI Measurement
- Change Management
- Executive Communication
- Go-to-Market Readiness
- AI and Technology Adoption
- Program Management and Design
- Excellent facilitation, coaching and presentation skills; comfortable running a room.
Education and Experience- 8+ years in sales enablement, commercial enablement, sales leadership, customer success or revenue operations, including building enablement programs from the ground up.
- Experience in high-growth SaaS, ad tech, digital advertising or recruitment technology. Familiarity with performance-based or programmatic models is a strong plus.
- A track record of enabling customer-facing teams (Sales, SDR, Customer Success, Marketing) and showing measurable results.
- Fluency in sales methodology, pipeline metrics and the customer lifecycle, and the ability to use data to decide where enablement goes next.
- Hands-on experience with modern sales tools, such as Salesforce, call intelligence platforms and enablement or learning platforms, plus curiosity about AI.
- Credibility with senior leaders and frontline sellers alike, and the ability to influence without direct authority.
Travel Requirements- Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.
Fair Labor Standards Act Status- Salaried Exempt: Personnel will earn their regular salary and not be entitled to overtime pay when they work over 40 hours in a work week.
Supervisory Responsibilities- This role does not currently have direct supervisory responsibilities but may have the opportunity to lead people as the function evolves.
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