Director - Consumer & Shopper InsightsWhat will you be doing? Circana is looking for passionate client advocates with strong analytic skills to drive the adoption and advancement of Circana's consumer and shopper solutions. You will serve as the subject matter expert in consumer and shopper insights, collaborating with our clients and internal teams to add value by applying insights gleaned from Circana data sets including household purchase behavior analysis, surveys, and other custom projects/platforms. Seeking individuals with a natural curiosity and passion for consumer insights who can work autonomously in a fast-paced environment.
This role will support Circana's engagement with the Nestlé organization will require deep knowledge of panel data to drive training and adoption of Circana's new and existing consumer and shopper insights solutions.
Job Responsibilities- Analyze and interpret consumer and shopper data and translate it into meaningful solutions that create value every day for the client.
- Drive usage and adoption of Circana's consumer and shopper insights tools (Complete Consumer) across the client's marketing and consumer insights departments.
- Build sustainable client relationships and establish Circana as the indispensable partner and thought leader on consumer and shopper insights.
- Domain expert and trusted advisor to the client, Circana Client Insights team, and Circana cross-functional partners.
- Identify business issues and opportunities (including incremental revenue opportunities) and suggest the appropriate analytic approach to educate the client, shape their thinking, and influence the decisions they make
- Ability to work in a fast-paced environment - track and organize multiple work streams against several client stakeholders and manage time and resources against changing priorities
- Demonstrate strong interpersonal communication and presentation skills including regular and proactive communication with the internal and client teams; present a professional image
- Hybrid work environment with 1-2 days per week at client site in Arlington, Virginia.
Requirements- Bachelor's degree required, advanced degree a plus.
- 5-7+ years of CPG or retail experience with a focus on consumer and shopper insights.
- Experience with consumer/shopper panel data or customer data required, receipt panel a plus.
- Knowledge of UNIFY Plus preferred with the ability to drive client adoption of receipt panel along with scan panel in an integrated fashion.
- Demonstrated expertise in translating consumer/shopper data and analysis into relevant implications within the CPG industry.
- Proven skills summarizing or presenting complex technical subject matter for/to a non-technical audience; strong and well-rounded communication skills with the ability to consult with clients to influence thinking.
- Strong project management skills with the ability to maintain focus and poise amidst concurrent and competing priorities.
Circana BehaviorsAs well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions.
- Seek Clarity: Embracing complexity to create clarity and inspire action.
- Own the Outcome: Being accountable for decisions and taking ownership of our choices.
- Center on the Client: Relentlessly adding value for our customers.
- Be a Challenger: Never complacent, always striving for continuous improvement.
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
- Commit to each other: Contributing to making Circana a great place to work for everyone.
Location This position can be located in the following area(s): Hybrid in Arlington, VA (in Nestle's Corporate Office 1-2 days per week)
Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $90,000 to $130,000.
This job is also eligible for bonus/incentive pay.
An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.
You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.
This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.
