We offer GREAT benefit packages!!This is a full-time benefit eligible position with:
- 401(k) with matching
- Health insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Paid time off
- Flexible spending account
- Health savings account
- Life insurance
- AD&D insurance
- Potential Rent Discount
Schedule: Full-Time
Compensation: $150,000 / year
Responsibilities:Include the following but are not limited to the job specifications contained herein.
Investor Marketing & Capital Raising Support - Develop, own, and lead the go-to-market strategies supporting investor acquisition, engagement, and fundraising initiatives determining audience strategy, positioning, messaging, channels, and campaign approach designed to expand Bader's investor base and increase qualified investor inquiries.
- Develop and manage targeted digital advertising campaigns to support capital raising and investor outreach initiatives.
- Create and maintain investor-facing marketing materials including company overviews, investment summaries, project highlights, presentations, and track record reporting.
- Support executive leadership with investor communications, talking points, presentations, and audience-specific messaging.
- Collaborate with Capital Markets, Asset Management, Development, Acquisitions, and Executive Leadership teams to ensure consistent messaging across all investor touchpoints.
- Collaborate with Capital Markets and executive leadership to translate investor needs, market feedback, and business objectives into marketing strategies that strengthen the investor experience and support conversion.
Digital Marketing Leadership- Lead and oversee strategic direction for digital marketing strategies that increase awareness, engagement, and lead generation among prospective investors, including channel strategy, audience segmentation, lifecycle communications, automation, and optimization.
- Create and execute email marketing campaigns targeting current and prospective investors.
- Analyze website traffic, campaign performance, and lead conversion metrics to improve marketing effectiveness.
- Evaluate and implement emerging marketing technologies, automation tools, and digital engagement strategies.
- Establish scalable marketing processes and reporting frameworks to measure marketing performance and its contribution to fundraising outcomes.
Content Development & Brand Communications- Own the strategic direction and governance of investor-facing communications, ensuring messaging is accurate, consistent, relevant, and aligned with the broader investor experience.
- Create compelling content that translates company performance, development activity, acquisition activity, and market trends into investor ready communications.
- Develop content for investor newsletters, email campaigns, social media, website updates, case studies, and corporate announcements.
- Maintain consistency of Bader's brand and messaging across all investor and corporate communication channels.
Social Media & Community Engagement- Develop and execute social media strategies that support investor awareness, credibility, and engagement.
- Engage on relevant professional and industry social channels to increase visibility and strengthen relationships with investors, industry partners, and stakeholders.
- Develop social media strategy and establish performance metrics to evaluate investor awareness, engagement, and channel effectiveness.
Event Planning & Investor Engagement- Shape the investor experience across events, digital channels, communications, and other engagement touchpoints, identifying opportunities to improve how investors interact with and experience the Bader brand.
- Lead marketing support for investor events, educational sessions, networking functions, project tours, and capital raising events.
- Develop promotional campaigns, invitations, event materials, registration processes, and post-event follow-up communications.
- Coordinate event-related messaging and marketing efforts to maximize attendance and investor engagement.
Analytics, Reporting & CRM Management- Track performance of marketing campaigns and investor outreach initiatives using CRM, website analytics, and digital marketing platforms.
- Manage investor marketing databases and support ongoing CRM optimization efforts.
- Develop reporting dashboards and performance metrics to evaluate campaign effectiveness and investor engagement.
- Identify opportunities to improve investor lead generation, communication effectiveness, and return on marketing investment.
Company Initiatives & Strategic Leadership- Build and evolve the investor marketing function, establishing scalable strategies, processes, systems, and resources to support the organization's growth.
- Develop and manage the investor marketing roadmap, prioritizing initiatives based on business objectives, investor needs, and available resources.
- Recommend and implement new strategies to strengthen investor engagement and support company growth objectives.
- Establish priorities, make strategic marketing decisions, and determine the appropriate channels, resources, and approaches for key investor initiatives.
- Partner cross-functionally to ensure the investor experience is intentionally designed, consistent, and aligned from initial awareness through ongoing engagement.
- Serve as marketing lead for investor relations initiatives and other strategic company projects as assigned.
