Overview
How can you make an impact?As a
Director of Campaign Strategy, you'll lead strategy and execution for California state adoption campaigns, coordinating sales, product marketing, academic design, and project management from early planning through go-to-market launch. You'll drive market-informed product development by embedding voice-of-the-customer insights, managing competitive research, aligning stakeholders, and setting timelines and priorities. The position serves as the primary liaison to the California Department of Education, overseeing state submission processes, compliance requirements, stakeholder engagement, and bid coordination to successfully secure state approvals.
This position is remote, and candidates must be authorized to work for any employer with the United States. This role requires up to 50% of time spent in the field, including overnight stays as necessary. Candidates should reside in California.What you will be doing:- Lead cross-functional strategy and execution for California state adoption campaigns, guiding efforts from product development through launch.
- Integrate voice-of-the-customer insights into product development using market research, focus groups, competitive analysis, and stakeholder alignment.
- Establish timelines, priorities, and accountability measures to ensure readiness for state submissions and campaign execution.
- Serve as the primary liaison to the California Department of Education, monitoring requirements and representing the organization in meetings and information sessions.
- Partner with Bids & Contracts and collaborate with sales, marketing, operations, and inventory teams to ensure compliance, asset delivery, and overall campaign readiness.
- Develop and execute state-level go-to-market strategies (messaging, pricing, bundling, training, and sampling) while supporting additional Southwest adoption campaigns and strategic initiatives.
We're looking for someone with:- Bachelor's degree required.
- Background in K-12 educational publishing, EdTech, state adoption processes, campaign strategy, or cross-functional product launches strongly preferred.
- Proven ability to lead complex, cross-functional initiatives and effectively influence stakeholders at multiple levels.
- Strong understanding of market research, competitive analysis, and integrating voice-of-the-customer insights into decision-making.
- Excellent organizational skills with the ability to manage multiple timelines and high-stakes deliverables.
- Exceptional written and verbal communication skills (including executive presentations), along with proficiency in Microsoft Office and CRM tools such as Salesforce.
As this position requires traveling by car, we require candidates to have a valid driver's license with the ability to drive a car in the designated territory. The pay range for this position is between $107,000 - $160,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings
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