Director, Brand Partnerships & Branded Content

Crazy Maple Studio

$150K — $200K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in brand partnerships, branded entertainment, integrated marketing sales, or agency-side account leadership
  • Proven track record of closing deals within the industry
  • Access to a robust network of brand-side and agency contacts
  • Strong understanding of brand marketing budget cycles and allocation processes
  • Experience with entertainment or content-led partnerships, not just media buying
  • Ability to independently manage the entire sales process from outreach to contract
  • Experience in beauty, fashion, footwear, CPG, gaming, or creator-economy sectors may be beneficial

Responsibilities

  • Source, pitch, and close branded content partnerships that involve co-funding production
  • Manage the entire brand commercial relationship, from pitch to renewal
  • Develop and maintain agency relationships for consistent deal flow
  • Time your sales strategies to align with brand marketing budget cycles
  • Create sales materials including case studies, performance data, and partnership decks
  • Oversee and evaluate external consultants and vendors, making recommendations to the executive team
  • Collaborate with the content team to ensure brand integrations enhance the story

Benefits

  • Annual performance bonus eligibility
  • Competitive healthcare benefits
  • Additional employee benefits
Full Job Description
Position Overview:

ReelShort is seeking a brand partnerships leader to bring brand investment into our content. Based in Los Angeles or the Bay Area and reporting to the General Manager, this role sells branded content and co-production partnerships to consumer brands and their agencies, where the brand funds production and the title launches on our platform. You know the brand marketing budget calendar well enough to be in the room before the budget is allocated.

Key Responsibilities:
  • Source, pitch, and close branded content partnerships where the brand co-funds production in exchange for integration and co-marketing
  • Own the brand-side commercial relationship end to end: pitch, scope, pricing, contract, and renewal
  • Build and work the agency channel - media agencies, creative agencies, and branded entertainment shops - as a durable source of inbound deal flow
  • Time the pipeline to brand budget cycles, pitching one cycle ahead rather than chasing remaining spend
  • Build the sales collateral: case studies with performance data, a rate card, and a standard partnership deck
  • Manage external consultants and vendor relationships in this area, with a clear recommendation to the executive team on which to keep, replace, or drop
  • Partner with the content team so integrations serve the story - a partnership that damages watch-through is not a win

Requirements
  • 8+ years in brand partnerships, branded entertainment, integrated marketing sales, or agency-side account leadership, with a closed-deal track record
  • An active book of brand-side and agency contacts you can activate in your first 60 days
  • Working command of how brand marketing budgets are planned, allocated, and defended, including the timing of the cycle and who holds the pen
  • Experience with entertainment or content-led partnerships, as opposed to pure media buying
  • Ability to run the full cycle solo, from cold outreach through contract
  • Beauty, fashion, footwear, CPG, or gaming category experience a plus
  • Prior work with creator-economy, social-first, or short-form video partnerships a plus
  • Experience managing talent or casting partnerships as part of a brand campaign a plus
  • Self-directed, commercially sharp, and comfortable building from a blank page

Benefits

Our target salary range for this role is between $150,000 and $200,000. Actual starting salary within the range will depend on various considerations, including: work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, competitive healthcare, and other employee benefits.

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