The Director of Brand Marketing is a highly motivated and engaging leader who is a catalyst for brand growth by developing impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead larch cross-functional and agency teams for their areas of accountability. They lead the creation of marketing, product and communications initiatives that deliver on our brand & business goals. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.
Responsibilities - Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals. Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
- Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals. Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
- Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation - with a key focus on collaboration, creativity, and critical thinking.
- Leads menu strategy and product development for Wendy's, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
- Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
- Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
- Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.
Education: Bachelor's Degree
Travel: 20%
Pay Range: $154,000.00 - $277,000.00 Annually
What we expect from you - preferred: Master's in marketing or MBA
- 7-10 Years of experience in National Marketing for Retail or QSR brand
- Business Case writing and/or P&L management
- Demonstrated experience leading cross-functional teams
- Demonstrated product management experience, including innovation
- Experience managing and working with ad agencies
Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite
The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate's job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 25% of annualized base salary, based on actual company and personal performance.
Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com .
