Application deadline:Location: Madison 07940, New Jersey, United States
Contract type: Permanent
Job ID: 4969
Role DescriptionYour RoleAs Director, Brand Marketing, you will lead the overall ANZUPGO brand strategy in the US market and drive sustainable business growth through differentiated customer engagement, insight-driven decision making, and effective cross-functional leadership.
The Director, Brand Marketing will collaborate with the Global Brand Team and key US stakeholders to develop and execute integrated brand strategies that optimize customer experience, strengthen field execution, advance commercial objectives, and support long-term franchise growth.
This is a hybrid role based out of LEO's Madison, NJ office.
Your Responsibilities- Lead development and execution of annual and long-range US brand strategy for ANZUPGO.
- Drive customer insight generation and translate insights into actionable marketing and business strategies.
- Lead brand positioning, messaging strategy, campaign development, and promotional planning.
- Develop and execute integrated customer engagement strategies across personal, digital, peer-to-peer, media, congress, and non-personal channels to optimize customer experience and brand performance.
- Collaborate with Sales, Training, Analytics, Medical Affairs, and Market Access to support effective field pull-through and customer engagement.
- Serve as the primary marketing lead for brand and tactical planning, business reviews, and commercial assessments; present recommendations to management and internal stakeholders on brand priorities and growth opportunities.
- Contribute to global strategic and operating plans, lifecycle management, and future growth initiatives.
- Partner with promotional medical education colleagues to support speaker programs and key customer engagement initiatives.
- Lead and participate in advisory boards and scientific congress activities.
- Own key agency relationships and manage agency performance, budgets, and scopes of work.
- Assume additional tactical marketing responsibilities, projects, and leadership assignments based on evolving business priorities, organizational needs, and brand requirements.
Your Qualifications• Bachelors Degree required; MBA or advanced degree preferred.
• 5-7+ years of pharmaceutical or biotechnology industry experience, in-cluding marketing.
• Significant US pharmaceutical marketing experience required.
• Previous launch and in-line marketing experience required.
• Dermatology experience is strongly preferred.
• Ability to drive matrix team collaboration
• Agency and vendor management experience required.
• Strong strategic thinking and commercial acumen.
• Ability and willingness to travel up to 30%.
The base salary range for this position is $200,000-$290,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
This is a hybrid role based out of LEO's Madison, NJ office.
