Job Title: Director, Brand Marketing
Department: Commercial - Marketing
Reports To: VP, Commercial Brand Executive
Location: Woburn, MA or Raleigh, NC
Job Type: Full-Time
Position Summary: We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based marketing experience, with CNS experience preferred.
Key Responsibilities: Brand Strategy & Execution- Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
- Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
Portfolio Management - Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
- Prioritize and allocate resources across brands to maximize impact and ROI.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
- Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Launch Planning & Readiness - Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
- Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
- Develop and manage North America launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration- Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
- Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
- Engage with KOLs and gather market insights to inform brand planning and positioning.
Qualifications: - Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
- 10+ years of experience in the pharmaceutical or biotech industry.
- 5+ years of in-line marketing / launch experience in U.S. pharma/biotech markets
- CNS experience preferred.
- Proven ability to manage multiple brands or indications simultaneously.
- Strong cross-functional leadership and communication skills.
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Work Environment & Travel: - Hybrid or office-based, depending on location.
- Travel: ~20-30% (including conferences, sales meetings, field rides, etc.)
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