Job Description
What You’ll Do
- 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
- 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
- 5%- Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
- 85%- Must be able to manage client expectations successfully throughout multiple engagement
Who You Are
You will go toe to toe with the client9s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients.A strong business acumen and superior client service skills are a must. Also a supporter and advocate of diversity, equity and inclusion.
Key Behavioral Competencies:
- Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
- Thought leadership on all aspects of digital advertising, digital media strategyand standard media measurement
- Excellent verbal and written communication skills, with ability to convey and package technical findings in layman9s terms
Preferred Skills & Experience
- Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
- Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
- Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
- Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients
- Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)
- Ad-servers and verification tools (i.e. Google Marketing Cloud, DoubleVerify)
- Demand Side Platforms (e.g. The Trade Desk)
- Site and app analytics (i.e. Google Analytics, Kochava)
- Social listening (e.g. Netbase)
- Data Management Platforms (e.g. Neustar)
- Research Vendors (i.e. Kantar, YouGov)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g. Tableau)
- Self-serve analytics platforms (e.g. Alteryx)
- Scripting languages and relevant packages (e.g. R & tidyr)
- Integrated development environments (e.g. RStudio)
- SQL to query relational databases
- Microsoft Excel and Powerpoint
- Experience managing and coordinating efforts across various teams/offices
- Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
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Salary Range
$150,000.00 - $195,000.00
A successful applicant9s actual base salary may vary based on factors such as individual9s skill sets, experience, training, education,licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
