We9re looking for a strategic, creative, and results-driven senior marketing leader to oversee Snapchat9s Americas Vertical Marketing team, responsible for driving advertiser consideration, industry relevance, and business growth across the US and Canada, including 15 key US industry verticals representing $2.5 billion in annual advertising revenue.
In this role, you9ll lead integrated industry marketing strategies, programs, partnerships, and experiences that bring Snapchat9s value proposition to life for advertisers. You9ll oversee our US and Canadian vertical marketing teams and industry event franchises, translating global and regional priorities into commercially relevant initiatives that deepen advertiser relationships and drive measurable business impact.
You9ll partner closely with senior Sales leadership and cross-functional teams to deliver innovative, integrated marketing programs that strengthen Snapchat9s position as a must-buy advertising platform.
What You9ll DoAmericas Marketing Strategy & Business Growth
- Lead Snapchat9s Americas vertical marketing strategy across the US and Canada, including 15 key US advertising verticals representing $2.5B in annual advertising revenue.
- Develop and oversee integrated annual industry marketing plans that align Snapchat9s global brand positioning, advertising solutions, and commercial priorities with market-specific growth opportunities.
- Partner with Americas Sales leadership to identify advertiser needs, industry trends, and revenue opportunities, developing marketing strategies that drive advertiser consideration, engagement, and investment.
- Drive industry-specific activation of Snapchat9s core marketing priorities, including Why Snapchat, Performance Solutions, Shopping & Commerce, Mega Moments, and Brand Solutions.
- Prioritize marketing investments and initiatives to balance scalable, high-impact regional programs with strategic vertical-specific opportunities.
Integrated Marketing Programs & Industry Leadership
- Lead industry-specific integrated marketing initiatives across brand storytelling, thought leadership, research, customer success stories, paid and owned media, strategic partnerships, and experiential marketing.
- Oversee Snapchat9s US and Canadian industry tentpoles and event franchises, including industry conferences, executive experiences, customer immersions, and summits, building scalable programs that deepen advertiser relationships and drive business impact.
- Develop innovative marketing initiatives that demonstrate Snapchat9s cultural relevance, differentiated audience, and ability to drive meaningful advertiser outcomes.
- Partner with Program Marketing and cross-functional teams to activate global and regional campaigns across industries, ensuring cohesive execution and measurable impact.
Executive Leadership & Cross-Functional Partnership
- Serve as a senior strategic marketing partner to Americas Sales leadership, aligning marketing priorities and investments with business growth objectives.
- Lead cross-functional planning and collaboration across Sales, Creative, Communications, Brand Experience, Product Marketing, Research & Insights, Marketing Science, and Channel Marketing.
- Represent Americas Marketing in senior leadership forums and industry engagements, sharing market insights, advertiser needs, and strategic recommendations that inform business and marketing decisions.
- Partner with global marketing leaders to localize global campaigns and ensure US and Canadian market insights inform broader marketing strategies.
Team Leadership & Operational Excellence
- Build, lead, and develop a high-performing Americas Vertical Marketing organization responsible for industry marketing, advertiser engagement, and strategic event franchises.
- Establish clear team priorities, accountability, and operating rhythms that foster strategic rigor, creative excellence, and strong cross-functional collaboration.
- Oversee Americas vertical marketing budgets and resource allocation, prioritizing investments based on commercial opportunity and measurable business impact.
- Establish measurement frameworks to evaluate advertiser consideration, qualified engagement, account coverage, revenue influence, and marketing ROI, using insights to optimize strategy and investment.
Knowledge, Skills & Abilities- Exceptional strategic leadership with the ability to translate complex business objectives into clear, actionable marketing strategies.
- Creative and innovative mindset with a track record of developing differentiated, high-impact marketing programs.
- Deep understanding of B2B marketing and the advertising ecosystem, including the needs of major brands, agencies, and senior marketing decision-makers.
- Proven ability to lead integrated, multi-channel marketing initiatives that drive measurable brand and commercial outcomes.
- Strong people leadership and ability to influence senior stakeholders across complex, matrixed organizations.
- Analytical rigor and commercial acumen, with the ability to translate market insights and performance data into actionable strategies.
- Exceptional communication, storytelling, and executive presentation skills.
- A passion for Snapchat!
Minimum Qualifications- Bachelor9s degree or equivalent marketing experience.
- 10+ years of experience in marketing.
- 5+ years of experience leading and developing cross-functional teams.
- Demonstrated experience developing and executing integrated B2B marketing strategies and programs.
- Proven experience partnering with senior commercial or Sales leadership to drive business growth.
Preferred Qualifications- Experience leading US or North American marketing for a major digital platform, technology, media, or advertising company.
- Demonstrated success overseeing marketing strategies across multiple industries, markets, or business verticals.
- Proven track record developing integrated marketing campaigns, industry programs, and high-impact event franchises.
- Experience managing significant marketing budgets and demonstrating measurable business impact.
- Strong understanding of the US and Canadian advertising ecosystems, including major advertisers, agencies, and industry associations.
Our Benefits: Snap Inc. is its own community, so we9ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap9s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate9s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.
Zone B:
The base salary range for this position is $262,000-$393,000 annually.
Zone C:
The base salary range for this position is $235,000-$352,000 annually.
This position is eligible for equity in the form of RSUs.
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