Job DescriptionThe Direct Web Analytics Senior Consultant is responsible for data management, data analysis, insights delivery, and supporting business strategy. They help develop a deep understanding of consumer behavior, conversion optimization, and the customer journey in their sales experience with Allstate Direct-to-Consumer enterprise.
Key Responsibilities- Translate complex Adobe Analytics and enterprise sales data into actionable insights and recommendations that help stakeholders understand business performance, customer behavior, and opportunities for improvement.
- Analyze the end-to-end digital shopping and conversion funnel to identify key drivers of performance, uncover friction points, and quantify opportunities to improve business outcomes.
- Develop and maintain scalable analytics and reporting solutions, including Power BI dashboards, that enable stakeholders to monitor performance, identify trends, and make data-informed decisions.
- Partner with business and product teams to develop hypotheses, define measurement approaches, and evaluate changes to the digital shopping experience, translating results into recommendations for optimization.
- Measure the impact of projects, experiments, and business initiatives against established KPIs, identifying drivers of performance and clearly communicating insights and recommendations to management.
- Partner cross-functionally with Product Management, Technology/IT, Finance, and other stakeholders to align analytics with business priorities and support strategic decision-making.
- Serve as an analytics thought partner, proactively identifying opportunities, challenging assumptions with data, improving analytical processes, and using insights to influence business and digital strategy.
Job Qualifications• 3+ years of data and analytics experience; web analytics experience preferred but not required
• Technical Skills - Advanced quantitative and analytical skills
o Proficient in SQL
o Experience in Microsoft Fabric
o Experience in different programming languages such as Python and R
o Data visualization experience (PowerBI preferred)
§ Building dashboards, reports, alerts, and business-ready metrics
§ Analyzing journeys, conversion behavior, campaign effectiveness, and optimization opportunities
o Experience with Adobe Analytics (preferred) or Google Analytics
§ Tracking website traffic, acquisition sources, and visitor behavior
• Business Skills
o Defines measurement plans, key performance indicators, and tracking requirements
o Uses sound decision making capabilities including problem solving approaches, decision frameworks; ability to design and lead complex analysis
o Strong presentation skills; dynamically (persuasively) presenting ideas to management
o Supports appropriate data governance, privacy, security, and compliance practices
SkillsActionable Insights, Analytics, Business Intelligence (BI), Compliance, Customer Behavior, Data Analysis
CompensationCompensation offered for this role is 70,100.00 - 121,475.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.
To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview. If you require any accommodations or have questions ahead of your interview please reach out to your recruiter.
Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.
