Dir-Commercial Strategy & Enablement

Qualifications

• Bachelor's degree in marketing, business, analytics, or related field; MBA preferred.
• 7+ years in marketing, commercial analytics, or sales operations, preferably in B2B or manufacturing.
• Proven track record in developing marketing strategies linked to sales outcomes.
• Strong analytical skills with advanced Excel and reporting/dashboard experience.
• Experience in creating sales training and enablement programs.
• Excellent written and verbal communication skills, especially in presenting to senior leaders.
• Ability to manage multiple priorities and meet deadlines efficiently.
• Familiarity with Salesforce or similar CRM; knowledge of CPQ and ERP systems is a plus.
• Experience in the trailer, transportation, or heavy equipment industry is advantageous.

Responsibilities

• Develop annual marketing strategy aligned with business goals.
• Define target segments and priorities for sales channels.
• Create unique positioning and messaging to differentiate Stoughton from competitors.
• Collaborate with Brand Planning and Events to ensure campaign alignment.
• Track marketing investments and measure returns on key programs.
• Analyze sales and market data to identify growth opportunities and risks.
• Build regular reports on pipeline and channel performance.
• Lead competitive intelligence efforts and gather field insights.
• Equip field sellers with necessary sales tools and training materials.
• Gather feedback from the field to refine tools and training.

Benefits

• Collaborative work environment with cross-functional teams.
• Opportunities for professional development and training.
• Access to advanced analytics and reporting tools.
• Engagement with industry-leading marketing strategies.
• Potential for involvement in high-impact projects and initiatives.