Digital Strategist

Terra

$100K — $140K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital marketing strategy or related field
  • Strong understanding of multi-channel marketing, including AEO/SEO, content, and automation
  • Proven track record of leading client accounts and translating strategies into actionable campaigns
  • Excellent analytical skills with the ability to interpret data and make strategic adjustments
  • Outstanding communication and collaboration skills, capable of working with cross-functional teams
  • Creative direction experience with a focus on brand standards and strategic vision

Responsibilities

  • Lead the marketing strategy for assigned client accounts, aligning initiatives with business objectives
  • Facilitate client discovery sessions to uncover insights and define performance metrics
  • Develop and integrate cross-channel marketing strategies for cohesive audience experiences
  • Collaborate with strategists to ensure alignment with Terra's broader strategic approach
  • Partner with content, creative, and technical teams for effective campaign execution
  • Provide strategic creative direction and feedback to ensure alignment with brand objectives
  • Monitor performance metrics, analyze data, and adjust strategies as needed
  • Stay updated on market trends and consumer behavior to identify new opportunities
  • Contribute to Terra's marketing and strategy efforts with innovative ideas

Benefits

  • 11 observed holidays plus unlimited paid time off
  • 4 additional mental wellness days annually
  • 100% company-funded health insurance premium, including dental and vision options
  • 401(k) plan for future savings
  • Permanent remote work option
  • Early office closure on Summer Fridays
  • Wellness stipend and quarterly employee appreciation gifts
  • Reimbursement for work from home equipment
  • Monthly team bonding sessions and happy hours
  • Team retreats at headquarters in NYC
  • Pre-tax commuter benefits
  • Join a dynamic, supportive team culture
Full Job Description
Digital Strategist
Terra is looking for a Digital Strategist who can turn big ideas into smart, actionable marketing strategies that move the needle for our clients. In this role, you'll lead the team for your assigned accounts, architecting multi-channel, lifecycle-driven journeys that blend content, AEO/SEO, social, and automation into seamless, measurable audience experiences. You'll pair strategic vision with creative direction, partnering closely with our creative, content, and technical teams to bring every strategy to life. Every project you touch will have a clear vision, a solid plan, and the impact to back it up.

WHAT YOU'LL DO

  • Lead the marketing strategy for your assigned client accounts, ensuring all initiatives are aligned with business objectives and audience needs.
  • Drive client discovery sessions to surface insights, clarify goals, and define meaningful performance metrics.
  • Develop cross-channel marketing strategies that integrate content, AEO/SEO, and automation into cohesive, results-driven experiences.
  • Collaborate with other strategists to ensure your account strategies align with Terra's broader strategic approach and best practices.
  • Partner with content, creative, and technical teams to translate strategy into effective campaigns, providing direction and feedback throughout execution.
  • Provide strategic creative direction-brief creative teams, review concepts and campaign plans against brand standards and objectives, and ensure execution stays true to the strategic vision.
  • Monitor performance, surface insights from data, and make strategic adjustments to maximize impact.
  • Stay ahead of market trends and evolving customer behaviors, continuously spotting opportunities and threats.
  • Contribute to Terra's own marketing and strategic initiatives, bringing forward new ideas and recommendations.
  • Collaborate with company and department leadership to support Terra's own branding and marketing efforts, as well as specific sales pursuits.


PERKS & BENEFITS

  • 11 observed holidays + unlimited paid time off
  • Additional 4 mental wellness days per year
  • 100% company funded health insurance premium, with dental and vision options
  • 401(k) plan to help save for your future
  • Permanent remote work option
  • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
  • Monthly wellness stipend and quarterly employee appreciation gift
  • One-time reimbursement for work from home equipment
  • Monthly team bonding sessions / happy hours
  • Team retreats at our NYC headquarters
  • Pre-tax commuter benefits
  • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day


$100,000 - $140,000 a year

The salary range listed reflects the broad range of locations where we hire. Final compensation will depend on your experience, skills, and cost of living in your area.

Similar Jobs

More Jobs at Terra

More Business Services Jobs

Find similar Digital Strategist jobs: