Job Description Summary:ModMed is looking for a Digital Strategist to evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. In this role, you will bridge the gap between data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. You will zoom out to build holistic journey strategies and zoom in to turn raw analytics into measurable business growth.
Your Role:- Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies.
- Go beyond basic traffic metrics by combining web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers.
- Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build cohesive, actionable recommendations.
- Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel marketing campaigns.
- Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths.
- Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance.
- Monitor emerging trends in search, social media, healthcare technology, user experience, and practical AI applications.
Skills & Requirements:- Bachelor's degree.
- 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
- Proven track record in B2B and SaaS marketing environments (required), with healthcare industry experience preferred.
- Broad understanding of core digital marketing channels, including SEO, paid media, social, email, web content, analytics, and conversion rate optimization.
- Demonstrated ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations.
- Excellent communication, presentation, and cross-functional project management skills.
- Active curiosity about emerging digital trends and AI capabilities.
- Ability to travel domestically around 10-15%.
ModMed Benefits Highlight: At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:
United States- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs,
- Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
