The Opportunity The Digital Product Owner is responsible for defining, prioritizing, and delivering mobile app experiences that improve engagement, retention, productivity, and business growth for Brand Partners and Customers. This role connects business strategy, customer needs, stakeholder alignment, and technology delivery. The Product Owner owns the mobile app roadmap, backlog, requirements, release readiness, and customer feedback loop while ensuring development work supports measurable business outcomes. Direct mobile app product experience is preferred. An intermediate product owner with genuine passion, an ownership mentality, and technical prowess can also succeed in this role.
What You'll Do: Product Vision and Strategy: - Define and maintain the product vision for the mobile app, translating company priorities into roadmap themes and measurable outcomes.
- Evaluate product opportunities based on customer value, business impact, development effort, and strategic alignment, balancing near-term delivery needs with long-term direction.
Customer and Stakeholder Engagement: - Act as a primary advocate for the mobile app users, including Brand Partners, Customers, field leaders, and internal teams.
- Gather feedback through customer conversations, stakeholder interviews, support trends, surveys, and analytics.
- Build trusted relationships with Sales, Marketing, Customer Experience, Compliance, Operations, Analytics, Design, and Engineering, and represent customer needs when priorities and trade-offs are discussed.
Roadmap and Backlog Ownership: - Own and maintain the mobile app product roadmap and prioritized backlog.
- Break roadmap priorities into clear epics, user stories, acceptance criteria, and release-ready work.
- Lead backlog refinement, sprint planning support, and scope trade-off discussions, keeping work aligned with team capacity and business urgency.
Product Delivery Leadership: - Partner closely with engineering, design, quality assurance, analytics, and business stakeholders throughout delivery.
- Clarify requirements, remove ambiguity, and make timely decisions during development cycles.
- Ensure delivered features meet business intent, customer expectations, and quality standards.
Beta Program and Release Management: - Own the beta program, including tester recruitment, cohort selection, onboarding, and communication cadence.
- Define beta entry and exit criteria, test scenarios, and feedback channels, and lead triage of findings with engineering, design, and quality assurance.
- Manage release readiness across app store submissions, staged rollouts, feature flags, and rollback plans.
- Coordinate launch communication with business and field teams, and monitor post-release stability, adoption, and feedback.
Mobile App Experience Ownership: - Improve the end-to-end mobile app experience across onboarding, content discovery, notifications, messaging, account insights, business tracking, recognition, events, and AI-enabled support.
- Increase user adoption, engagement, retention, and satisfaction across key audiences and markets.
- Partner with design and analytics to identify friction points, prioritize improvements, and define how the mobile app fits into the broader digital ecosystem.
Data-Driven Product Management: - Define success metrics for major features and product initiatives.
- Use analytics, customer feedback, support data, and business results to guide prioritization and to measure adoption, engagement, retention, and satisfaction.
- Create clear recommendations based on evidence rather than opinion alone.
Innovation and Digital Transformation: - Identify practical opportunities to use AI, automation, personalization, and data-driven experiences inside the mobile app.
- Evaluate new ideas through customer value, feasibility, business impact, and operational readiness.
- Partner with technology and analytics teams to test and launch useful digital capabilities.
What We're Looking For: We're looking for a developing Product Owner with 2-3 years of experience in digital products, product management or a related field. This role is ideal for someone who has a foundation in product ownership and is eager to continue growing their skills while contributing to meaningful product initiatives.
Required Competencies: Product Ownership- Roadmap planning
- Backlog management
- User story creation
- Acceptance criteria
- Sprint planning support
- Beta and release management
Customer and Business Acumen- Customer discovery
- Stakeholder management
- Journey mapping
- Business case thinking
- Prioritization judgement
- Change management
Technical Understanding- Mobile app delivery
- APIs and integrations
- Event-driven systems
- Analytics concepts
- Quality assurance
- AI and automation concepts
What Success Looks Like: - Growth in mobile app adoption, active usage, engagement, and retention.
- Clear roadmap alignment with business priorities and customer needs.
- Improved quality and predictability of delivery, with beta programs that surface issues before release.
- High stakeholder confidence in priorities, trade-offs, and launch readiness.
- Meaningful use of data and customer feedback in product decisions.
Partner.Co Benefits & Perks: Health Benefits - Including Medical, Dental, and Vision insurance, as well as HSA contributions
Flexible Paid Time Off - Take the time you need, plus 11 company holidays!
401(k) - We match 100% up to 3% of your contribution, and then another 50% up to 5% of your contribution. We guarantee Safe Harbor immediate vesting.
Mental Health Benefits - All employees have access to our Employee Assistance Program (EAP), giving you free mental health resources and helpful tools.
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Supplemental Benefits - Including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
Legal Services - Consult with attorneys for free if the need ever arises, and receive resources for creating legal documents, filing taxes, etc.
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Effective Products - Gain access to our full range of health & wellness products.
