Digital Product Manager - Growth

Boelter | Pewaukee, WI | Full-Time

About the Role

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels - from the

moment a customer discovers Boelter online through final purchase.

What You'll Do

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel - discovery, consideration, and purchase - optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

Success Metrics

• Online revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate

At Boelter, we care about our associates. We are pleased to offer a comprehensive suite of benefits that are designed to promote and support total well-being for you and your family.

Associates working a minimum of 30 hours per week are eligible to enroll in our benefit programs. Coverage begins the first of the month following hire date for those that enroll in:
• Medical & Prescription Drug
• Dental
• Vision
• Flexible Spending
• Health Savings Accounts
• Long-Term Disability
• Basic Life/AD&D
• Supplemental Life/AD&D

Short-Term Disability coverage is provided via salary continuation at a rate of 60% of your base salary. You are eligible for this coverage after one year of employment.

401(k) contributions can start as soon as the first payroll of employment and include a company match.

You can also take advantage of Associate Perks immediately such as Paid Time Off and associate discounts at our stores.

We are proud to offer On Demand pay to their associates. Work today and get paid tomorrow!
Boelter is committed to offering a robust benefits package and exciting work culture that makes it a great place to work! Wont you come join us?