Role: Digital Marketing Strategist
Location: This role will be remote in the continental United States, Alaska, or Hawaii
Reports to: Director of Marketing Operations
Eligibility: Authorization to work for any employer in the United States is required. The Trevor Project will not sponsor a work visa for this role.
Classification: Exempt Full Time
Union Role? Yes
Starting Salary Range: $79,040 - $87,360 per year
Summary: Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people, while fostering an inclusive approach to our direct work and engagement with Trevor colleagues across the organization and continually growing our LGBTQ+ competency and awareness.
The Digital Strategist will support high-impact integrated marketing campaigns and activations with the aim of reaching and engaging our audiences. They will work closely with Marketing & Content, Development, Communications, and other stakeholders to support key priorities and goals, understand marketing data and performance trends, implement changes and recommend testing based on that data, and bring deliverables to life across channels. The role reports to the Director of Marketing Operations.
Roles and Responsibilities:- Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels.
- Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals.
- Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies.
- Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.
- Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns.
- Lead SEO, AEO, and GEO optimization efforts and implementation strategies.
- Provide marketing and content strategy consultation to internal teams and external partners as needed.
- Support cross-department communications related to project plans, reporting, and as needed.
- Demonstrate fair, ethical, and equitable business practices
- Learn eagerly, share knowledge appropriately, and improve continuously
- Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines
- Work, communicate, and collaborate effectively with others
- Demonstrate attention to detail and accuracy in all work
- Demonstrate a commitment to fostering and maintaining an environment of belonging
- Other relevant duties and responsibilities as assigned
Minimum Qualifications:- Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics
- Experience developing and implementing SEO, AEO, and GEO strategies
- Non-profit experience preferred, but not required
- Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions
- Proficiency in:
- Asana or other project management software
- Google Suite
- Google Analytics (GA4)
- Wordpress at a basic level
- Ideally would also have experience with social media management platforms and/or email management (e.g. Sprout Social, Mailchimp, etc.)
- Proficiency in spoken and written English
Join a mission-driven organization where your work makes a real impact on the lives of LGBTQ+ young people-every single day.
Outstanding benefits, including:
- Comprehensive health coverage, including plans that support various gender affirmation care needs
- Mental health resources, with access to virtual care and a variety of in and out of network options for support
- 403(b) retirement plan with a 3% employer match, vesting over three years
- Generous paid time off and company holidays to rest and recharge
- Employee Assistance Program (EAP) offering confidential emotional support, work-life solutions, financial and legal guidance, and online resources
- Remote work flexibility from anywhere in the continental U.S., Alaska, or Hawaii- with provided technology, a home office setup reimbursement, and a monthly internet reimbursement
