7+ years of hands-on experience in Performance Marketing, Marketing Operations, or Demand Generation.
Proven track record of managing multi-channel campaigns from strategy to optimization.
Strong expertise in paid media across search, social, and display channels.
Hands-on experience with email automation, segmentation, and A/B testing.
Advanced proficiency in HubSpot, including workflows and lead scoring.
Experience in maintaining CRM data quality and marketing automation processes.
Proven ability to develop and execute SEO and AIO strategies.
Strong analytical skills with tools like Excel/Sheets, GA4, and Google Tag Manager.
Experience linking marketing performance to MQL, SQL, pipeline, and revenue.
Familiarity with HTML, CSS, JavaScript, and WordPress/Elementor.
Responsibilities
Plan, execute, and optimize multi-channel paid and owned campaigns.
Manage paid search, social, display, email, and nurture programs.
Build automated email programs using segmentation and A/B testing.
Develop and execute SEO and AIO strategies to boost traffic and visibility.
Manage HubSpot configuration, workflows, lead scoring, and data hygiene.
Create dashboards to track campaign performance, funnel conversion, and ROI.
Analyze marketing data and translate insights into actionable improvements.
Oversee website management using WordPress and Elementor.
Manage analytics platforms, including GA4 and Google Tag Manager.
Evaluate new marketing technologies and AI capabilities to enhance performance.
Benefits
Opportunity to own the marketing engine from campaign execution to CRM infrastructure.
Ability to turn data into actionable insights that improve funnel performance.
Chance to build scalable programs that directly contribute to pipeline and revenue growth.
Full Job Description
05th October, 2026
The Opportunity Calgary, AB • Full-Time • Remote A data-driven organization is seeking a Digital Marketing Manager to own performance marketing and the operational infrastructure behind it. You'll drive pipeline growth across paid, email and organic channels while managing HubSpot, websites, analytics, automation and reporting to improve conversion, efficiency and marketing-sourced revenue.
What You'll Do
Plan, execute and optimize multi-channel paid and owned campaigns.
Manage paid search, social, display, email and nurture programs.
Build automated email programs using segmentation and A/B testing.
Develop and execute SEO and AIO strategies to increase traffic and visibility.
Manage HubSpot configuration, workflows, lead scoring and data hygiene.
Build dashboards tracking campaign performance, funnel conversion and ROI.
Analyze marketing data and translate insights into actionable improvements.
Manage websites using WordPress and Elementor.
Manage analytics platforms including GA4 and Google Tag Manager.
Evaluate new marketing technologies and AI capabilities to improve performance.
What We Are Looking For
7+ years of hands-on Performance Marketing, Marketing Operations or Demand Generation experience.
Proven ownership of multi-channel campaigns from strategy through optimization.
Strong paid media experience across search, social and display channels.
Hands-on experience building email automation, segmentation and A/B testing.
Advanced working experience with HubSpot, including workflows and lead scoring.
Experience maintaining CRM data quality, processes and marketing automation.
Proven experience developing and executing SEO and AIO strategies.
Strong analytical skills using Excel/Sheets, GA4 and Google Tag Manager.
Experience connecting marketing performance to MQL, SQL, pipeline and revenue.
Comfortable working with HTML, CSS, JavaScript and WordPress/Elementor.
Why Join Own the marketing engine from campaign execution to CRM infrastructure. Turn data into action, improve funnel performance and build scalable programs that directly contribute to pipeline and revenue.
