The company is seeking a Digital Marketing Manager. About the roleThe Digital Marketing Manager is responsible for leading, developing, and executing integrated B2B and B2C digital marketing strategies to drive brand awareness, customer engagement, ecommerce growth, and sales. Working directly with the Executive Team, this role oversees multi-channel campaigns across social media, email, SEO/SEM, website content, and influencer partnerships.
Key Responsibilities- Partner with the Executive Team to develop, support, and execute integrated digital marketing strategies across website, social media (Instagram, Facebook, TikTok, LinkedIn), retail/shopper marketing, content/blogs, and email marketing
- Manage and execute digital marketing activities across both B2C and B2B channels, utilizing current platforms including Shopify, HubSpot, CommerceBuild (B2B portal) and others as required
- Develop and manage influencer and brand ambassador programs, coordinating campaigns and content, managing ongoing relationships, and measuring program performance to build brand awareness, engagement, and advocacy
- Manage website content and digital initiatives that support brand awareness, customer engagement, ecommerce and sales growth
- Monitor and analyze website traffic, customer behavior, conversion, and engagement metrics; identify opportunities to improve performance and the customer experience
- Oversee SEO/SEM and paid digital marketing efforts, working with agency partners as appropriate to improve visibility, traffic, conversion, and ROI
- Develop and manage engaging digital content across website, social media, blogs, email, and B2B channels, ensuring content supports brand messaging, marketing priorities, and business objectives
- Measure and report performance across digital marketing campaigns against established KPIs, ROI, and business objectives, translating results into actionable recommendations
- Identify digital, consumer, and market trends and use insights to continuously optimize marketing spend, content, campaigns, and channel performance
QUALIFICATIONS:- Bachelor's degree in marketing, advertising, business administration, or a related field
- 5-8 years of experience in marketing
- Must have strong organizational and project management skills, as well as attention to detail
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Hands on experience with marketing tools: Shopify, Canva, HubSpot & Sprout Social
- Strong content development and storytelling skills, with the ability to translate brand, product, and business objectives into compelling content across digital channels.
- Demonstrable experience with SEO/SEM & implementing and optimizing Google Adwords campaigns
CORE SKILLS:- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field
- Exceptional Verbal and Written Communication Skills
- Organizational Skills
- Time Management
- Detail Oriented
- Collaboration Skills
- Flexibility
- Experience working with managing budgets
PHYSICAL REQUIREMENTS:- Primary work is conducted in an office setting
BENEFITS:Sconza Candy Company offers a competitive compensation and benefit program which includes full medical and dental coverage, 401(k) with company match + discretionary contribution (100% vested immediately), vacation and 11 holidays per year.
SALARY RANGE: $85,000-$110,000 annually
