Job Description
Object Technology Solutions, Inc(OTSI) has an immediate opening for a Digital Marketing Manager 3
Digital Marketing Manager 3 (Boise, ID - Onsite)
MAJOR RESPONSIBILITES:
• Own end-to-end blog process (writing through approval)
• Create and optimize website content (blogs, glossary, product, and other pages)
• Conduct keyword research and improve search rankings
• Analyze performance (traffic, impressions, keyword rankings) and report metrics
• Audit existing content and fill SEO gaps
• Support AI-related initiatives (prompt analysis, improving visibility in LLMs, use AI tools for drafting)
SKILLS AND ABILITIES REQUIRED:
Core SEO Execution
• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog 16 in progress 16 review 16 published)
• Maintain content pipeline visibility and status tracking for stakeholders
• Track and report basic content performance
• Report on content performance, highlighting what was successfully executed versus what did not meet expectations
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
• Conduct off-site outreach to build high-quality backlinks
• Strengthen internal linking by strategically connecting related pages across the site
GEO & LLM Optimization
• Enhance existing content for GEO performance by rewriting definitions, structuring answer-first sections, and improving clarity for AI-driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI-friendly responses
• Apply consistent content structuring best practices (headers, bullets, short-form answers) to improve retrieval in AI Overviews and LLMs
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
• Execute scalable on-page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms
QUALIFICATIONS AND EXPERIENCE
• Bachelors degree in Marketing, Communications, English, or a related field
• 3+ years experience in SEO, content marketing, or digital marketing
• Familiarity with SEO tools (SEMrush or similar)
• Strong understanding of keyword research and search intent
• Familiarity with GEO concepts and AI search optimization - understanding of how LLMs discover, read, and cite content
• Experience writing or editing for AI-readiness, including semantic structure, conversational keyword integration, and entity optimization
• Strong cross-functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
• Strong communication skills and attention to detail
• Experience with project management platforms (Workfront)
• Exposure to analytics tools (Google Analytics, Adobe Analytics)
• Background in B2B or technical content environments (Semiconductors, memory and storage)
• Ability to write technical content (AI tools may assist with drafting)
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
• Experience with AI agents, humanizing AI content, etc
