The opportunityLuminary is building its marketing engine, and this role owns the digital core of it. Reporting to our Marketing Lead, you'll stand up marketing measurement from the ground up in HubSpot, own our email program end to end, and run paid acquisition that reaches the audiences at the heart of wealth management - financial advisors, trust and estate attorneys, and family offices. It's a hands-on, high-ownership manager role, with close cross-functional relationships across the GTM, product, and CS orgs.
What you'll doBuild and manage marketing reporting and analytics
- Architect marketing measurement in HubSpot: lifecycle and funnel definitions, campaign taxonomy, UTM governance, and data hygiene
- Build the dashboards leadership runs on: pipeline sourced and influenced, CAC, and conversion rates by channel and campaign
- Own attribution and closed-loop reporting with sales, plus a monthly reporting rhythm that powers data-backed decisions
Own email
- Run our email program in HubSpot: calendar, segmentation, and lifecycle nurture programs across prospects and customers
- Protect deliverability (domain authentication, list health, sunset policies) and improve performance through disciplined A/B testing
Run paid digital
- Own Google Ads strategy and execution - Search, Performance Max, Demand Gen - with conversion tracking done right (GTM, GA4, offline conversion imports from HubSpot)
- Scale LinkedIn Ads - matched audiences, lead gen forms, document ads - against our target firms and personas
- Test new channels (Microsoft Ads, review marketplaces, advisor trade media, podcasts) with clear hypotheses, budgets, and scale-or-stop criteria
- Manage the paid budget end to end, and partner with content and design on ads and landing pages that convert
Qualities we'd be excited to see in an applicant- 4+ years of hands-on digital marketing experience, ideally in B2B SaaS or another considered-purchase category
- Deep HubSpot Marketing Hub skills: you have experience building workflows, smart lists, custom reports, and attribution dashboards
- You've built or rebuilt marketing reporting before - funnel definitions, campaign tracking, and closed-loop reporting tied to pipeline and revenue
- In-platform Google Ads experience, including conversion tracking you've set up yourself
- Experience running LinkedIn Ads for a B2B audience
- Strong email craft - segmentation, automation, deliverability - and the ability to be hands-on with copywriting
Nice to have (not required)- SEO fundamentals and a working point of view on AI search (GEO/AEO) - how brands earn citations in Google AI Overviews, ChatGPT, and Perplexity, and how to measure AI visibility
- Familiarity with wealth management, estate planning, or marketing to another regulated financial audience
- HubSpot (Marketing Hub Software, Reporting, Email Marketing) or Google Ads certifications
Benefits we offerWe believe that happy, healthy employees will do their best work.
- 100% employee health insurance coverage (plus 50% dependent coverage)
- Monthly wellness stipend
- PTO
- 🛥 401(k) plan
- Parental leave policy
- NYC office where much of the team works 3+ days a week
Compensation- Base salary range of $115k-$145k, plus meaningful equity.
- Actual compensation depends on a number of factors, including job-related knowledge, skills, and experience.
