Digital Marketing Manager

Qualifications

• 7+ years of hands-on experience in Performance Marketing, Marketing Operations, or Demand Generation.
• Proven track record of managing multi-channel campaigns from strategy to optimization.
• Strong expertise in paid media across search, social, and display channels.
• Hands-on experience with email automation, segmentation, and A/B testing.
• Advanced proficiency in HubSpot, including workflows and lead scoring.
• Experience in maintaining CRM data quality and marketing automation processes.
• Proven ability to develop and execute SEO and AIO strategies.
• Strong analytical skills with tools like Excel/Sheets, GA4, and Google Tag Manager.
• Experience linking marketing performance to MQL, SQL, pipeline, and revenue.
• Familiarity with HTML, CSS, JavaScript, and WordPress/Elementor.

Responsibilities

• Plan, execute, and optimize multi-channel paid and owned campaigns.
• Manage paid search, social, display, email, and nurture programs.
• Build automated email programs using segmentation and A/B testing.
• Develop and execute SEO and AIO strategies to boost traffic and visibility.
• Manage HubSpot configuration, workflows, lead scoring, and data hygiene.
• Create dashboards to track campaign performance, funnel conversion, and ROI.
• Analyze marketing data and translate insights into actionable improvements.
• Oversee website management using WordPress and Elementor.
• Manage analytics platforms, including GA4 and Google Tag Manager.
• Evaluate new marketing technologies and AI capabilities to enhance performance.

Benefits

• Opportunity to own the marketing engine from campaign execution to CRM infrastructure.
• Ability to turn data into actionable insights that improve funnel performance.
• Chance to build scalable programs that directly contribute to pipeline and revenue growth.