DescriptionWe are hiring a
Digital Marketing Manager to own the firm's digital lead-generation engine. When someone is searching for help at 2 a.m. after a crash, we want them to find our firm. You will be the person responsible for making that happen - across Google Business Profiles, Google Local Services Ads, Google Search, and Meta paid social.
This is a hands-on operator role, not a strategy-only or oversight role. You will be in the ad accounts daily, managing budgets, writing specs, and reporting on performance.
What success looks likeWe treat marketing as an investment, and we share the math openly with the person running it:
- Average attorney fee per signed client: approximately $8,000
- Annual target for marketing-attributable signed clients: 192 (16 per month)
- Marketing budget: 8% of firm revenue
- Expected return: $8-$12 in attorney fees within 12 months for every $1 of total compensation
You will be measured on cost per qualified lead, lead-to-client conversion rate, cost per signed client, reporting accuracy, and adoption of AI-assisted workflows.
For clarity, a
qualified lead is a prospect who was in a motor vehicle accident within the previous 14 days, reports another party at fault, has valid contact information, and is seeking representation.
How we work - please read before applyingWe would rather be direct now than have you discover this in month four:
- Accountability is public. Firm performance numbers are published internally and updated live. We conduct 360-degree peer reviews every month, and every team member - including leadership - is reviewed against our five core values.
- Outcomes over activity. You will own signed clients, not impressions. If a channel produces attractive metrics but no signed cases, we expect you to recommend ending it, even if it was your idea.
- AI use is a daily expectation. This is not a future initiative here. You will be asked to demonstrate how you use AI in your work as part of the interview process.
- Structured evaluation early. Your first 30 days carry no production KPIs, so you can learn the business. Around Day 90, leadership conducts a formal performance review against clearly defined expectations. You will always know where you stand.
- Influence without direct authority. Two roles you will rely on heavily - the Social Media Manager and our IT/web resource - do not report to this position. Success depends on clear specs, strong working relationships, and follow-through.
- Clients are treated with respect at all times. Speaking disparagingly about a client is grounds for immediate termination at any level of the firm. Clients are the reason this firm exists.
If that describes an environment you want to work in, we would like to hear from you.
Compensation- Option A - Build it and own it: $60,000 base + aggressive incentives. Target total compensation: $140,000-$170,000+. Option B - Steady $95,000 base + modest incentives. Target total compensation: $120,000-$145,000. Plus a $2,500 onboarding bonus on successful completion of your first 30 days
Responsibilities$49
Qualifications$4a
