5-7 years of experience in affiliate, listicle, and influencer marketing programs
Proven ability to manage scale and customer acquisition cost (CAC) effectively
Strong understanding of incrementality measurement in marketing channels
Excellent relationship-building skills with publishers and creators
Knowledge of brand guidelines and compliance in marketing
Experience in healthcare partnerships is a plus
Responsibilities
Negotiate placements and terms for paid listicles to maximize visibility
Secure spots in organic listicles through outreach and strong publisher ties
Identify and test relevant sponsorships in mental health media
Develop and oversee the creator and influencer program from sourcing to payouts
Collaborate with the Brand team to ensure adherence to brand guidelines
Drive channel growth while maintaining CAC targets
Innovate measurement strategies for channel incrementality
Benefits
Medical, dental, and vision insurance
Health Savings Account (HSA) and Flexible Spending Account (FSA) options
401(k) plan with company match
Carrot Fertility reimbursement
Paid parental, medical, and caregiver leave
Full Job Description
About the Team & Role
Headway's Patient Growth Marketing team helps people find affordable, in-network mental health care. We're hiring a Channel Manager for Affiliate and Creator/Influencers to make sure Headway shows up wherever people compare therapy options and hear from voices they trust. You'll get Headway live on paid listicles, earn spots in organic listicles, explore sponsorships that fit our mission, and build our creator and influencer program through Impact, working closely with our Brand team. You'll own both the scale and the cost of the channel, find clever ways to measure what's truly incremental, and build partner relationships that grow stronger over time.
You Will
Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
Earn spots in organic listicles through outreach, PR, and strong publisher relationships
Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities
Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts
Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules
Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality
You'd be a great fit if...
You have hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact
You own both scale and efficiency, and you know how to grow volume while holding CAC
You understand incrementality and have clever ways to measure it in channels that are hard to measure
You're great at building relationships and keeping them strong over time with publishers, creators, and partners
You care about brand and know how to keep partners on brand while letting creators sound like themselves
Nice to have: partnerships experience in healthcare or other regulated categories
Comprehensive benefits:
Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
