Pengate Handling Systems is looking for a
Digital Marketing & Growth Lead to join our team! This is an exciting opportunity for a hands-on, results-driven marketing professional who enjoys combining technology, creativity, and data to drive business growth.
In this role, you'll take ownership of digital marketing initiatives that improve our online presence, generate qualified leads, and create a better customer experience. From website optimization and SEO to email automation and digital campaigns, you'll play a key role in helping us reach new customers and strengthen our marketing efforts.
What You'll DoWebsite Optimization & Digital Visibility- Manage and optimize company websites, landing pages, and online forms to improve user experience and lead generation.
- Develop and execute SEO strategies to increase organic traffic and improve search visibility, including emerging AI-driven search opportunities.
- Identify opportunities to improve website performance, mobile experience, accessibility, and conversion rates.
- Support website updates, integrations, and migrations while maintaining a consistent customer experience.
Digital Marketing & Lead Generation- Plan and execute targeted digital campaigns to support business growth across key markets, industries, and services.
- Develop engaging landing pages, calls to action, and digital content that convert website visitors into qualified leads.
- Analyze customer behavior and campaign performance to identify opportunities for improvement.
- Conduct A/B testing and implement strategies to improve conversion rates.
- Collaborate with Sales to strengthen lead quality, follow-up processes, and customer engagement.
Email Marketing & Automation- Build and manage segmented email campaigns, automated nurture programs, and customer engagement initiatives.
- Optimize marketing automation workflows to improve lead nurturing and campaign effectiveness.
- Leverage AI tools and marketing technology to streamline processes, improve efficiency, and enhance campaign performance.
- Partner with internal teams to support CRM integrations, lead tracking, and marketing automation improvements.
Analytics & Collaboration- Monitor digital marketing performance using tools such as Google Analytics 4, Google Search Console, CRM reporting, and Power BI.
- Track key performance indicators, identify trends, and recommend improvements based on data.
- Work closely with Marketing, Sales, IT, and Operations to execute campaigns and support business priorities.
- Coordinate with external vendors and developers on website enhancements and digital initiatives.
- Continuously explore new digital marketing tools, technologies, and strategies to support business growth.
What We're Looking For- 5+ years of hands-on digital marketing experience, preferably in a B2B environment.
- Experience managing websites, optimizing SEO, and executing lead-generation campaigns.
- Strong understanding of Google Analytics 4, Google Search Console, content management systems (CMS), and conversion tracking.
- Experience with email marketing platforms, marketing automation, and lead-nurture campaigns.
- Ability to analyze campaign performance and translate data into actionable improvements.
- Experience with A/B testing, landing-page optimization, and improving website conversion rates.
- Strong technical aptitude with the ability to troubleshoot issues and collaborate with developers or vendors.
- Excellent organizational, communication, and project management skills.
- Ability to work independently, manage multiple priorities, and take ownership of projects from start to finish.
Even Better If You Have:- Experience in industrial equipment, manufacturing, distribution, rental, or service-related industries.
- Familiarity with CRM-connected marketing automation platforms such as Oracle Eloqua or Aimbase.
- Working knowledge of HTML/CSS, Google Tag Manager, structured data, or website integrations.
- Experience with local SEO, AI search optimization (AEO), and AI-assisted marketing tools.
- Experience supporting multiple brands, locations, or business units.
- Familiarity with Microsoft Power Automate or similar platforms.
Why Join Pengate?- Competitive compensation
- Medical, dental, and vision insurance
- 401(k) retirement savings plan
- Paid time off and paid holidays
- Company-paid and voluntary benefit options
- Professional development and growth opportunities
- Employee referral program
- Supportive, team-oriented work environment
