POSITION SUMMARYThe Digital Experience Lead is responsible for executing web content operations and platform workflows across the AmaWaterways consumer website, with a focus on content systems management, data integrity, product launch execution, and cross-functional coordination. Working closely with the eCommerce Manager and collaborating across IT-Data, Operations, Product Marketing, and Revenue teams, this role ensures content accuracy, platform reliability, and operational continuity across global digital markets.
KEY RESPONSIBILITIES- Lead and execute web content operations across the AmaWaterways consumer website, ensuring content accuracy, data integrity, and platform consistency across global markets.
- Identify and escalate content and data issues that impact the guest-facing digital experience, coordinating resolution with development, IT-Data, and platform teams.
- Coordinate with IT-Data, development, Revenue, and Operations teams to execute product launches, manage sailing inventory builds, and maintain content accuracy across UAT and Production environments.
- Build and maintain internal tooling and automation scripts to support content operations, offer management, and sailing inventory workflows using Node.js and Builder.io REST APIs.
- Monitor content data integrity across the Builder.io CMS, identifying discrepancies between UAT and Production environments and ensuring accuracy across all live itinerary and product pages.
- Surface content and platform issues identified through Service Desk tickets, QA processes, and cross-functional feedback, and coordinate resolution with relevant technical and business teams.
- Execute digital content projects through go-live, including sailing inventory creation, page configuration, extension mapping, offer setup, and UAT-to-Production content promotion.
- Serve as a coordination point across IT-Data, Operations, Product Marketing, and Revenue teams, facilitating communication and execution on product launches, pricing updates, and content governance.
- Ensure content governance standards are maintained across the Builder.io CMS, including data model accuracy, SDM schema consistency, and content lifecycle compliance.
- Serve as a day-to-day operational point of contact for the Builder.io headless CMS platform, managing content model configurations, data integrity, and UAT-to-Production promotion workflows.
- Manage the weekly and monthly promotional offer workflow, including offer appends, reorders, and SDM syncs across UAT and Production environments.
- Lead sailing inventory builds and consumer-site pricing governance for new product launches, coordinating across IT-Data, Revenue, and Operations.
- Manage land package extension configuration and pricing on the consumer website across all active itinerary groups.
- Triage and resolve inbound inventory, pricing, and offer-related requests submitted through the IT Service Desk.
- Contribute to CMS data governance initiatives, including content lifecycle documentation, RACI-based promotion workflows, and SDM audit processes.
QUALIFICATIONS- Bachelor's degree in Computer Science, Marketing, Business, Digital Media, or a related field, or equivalent work experience.
- 5+ years of experience in web content operations, CMS platform management, digital product operations, or a related technical field.
- Hands-on experience with a headless CMS platform, preferably Builder.io, including content model management, data schema configuration, and API-based content operations.
- Proficiency in JavaScript and/or Node.js for scripting, automation, and REST API integration.
- Strong cross-functional coordination skills, with demonstrated ability to work across technical and non-technical teams including IT, Operations, Marketing, and Revenue.
- Experience with Jira or equivalent project and ticket management tools for bug tracking and workflow coordination.
- Understanding of software development workflows, UAT and Production environments, and content promotion processes.
- Strong analytical and problem-solving capabilities with high attention to detail.
PREFERRED SKILLS- Experience with Azure and Adobe Creative tools.
- Agile/Scrum methodology experience.
- Familiarity with web content data modeling, taxonomy structures, and content governance frameworks.
- Experience coordinating cross-functional workflows across technical and business stakeholders.
- Knowledge of web analytics tools such as Google Analytics or Adobe Analytics.
COMPETENCIESEthics & IntegrityLeads with integrity, transparency, and professionalism; honors commitments; builds trust through consistent actions; upholds AmaWaterways' values and standards.
DependabilityTakes ownership of responsibilities; follows through on commitments; meets deadlines; communicates proactively when circumstances shift.
Judgment & Problem SolvingMakes timely, well-reasoned decisions; evaluates risks and alternatives; engages the right stakeholders to drive informed outcomes.
Collaboration & TeamworkPartners effectively across teams and functions; values diverse viewpoints; build trust; advances shared goals and collective success.
Communication Communicates clearly and thoughtfully; adapts messaging; listens actively; presents ideas with confidence and purpose.
