Hospital for Special Surgery

Digital Content Manager

Hospital for Special Surgery$72K — $109K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in content creation and production across digital platforms
  • Strong understanding of brand voice and editorial standards
  • Ability to adapt content for multi-channel distribution
  • Proficient in social media marketing, including analytics and engagement strategies
  • Experience in managing deadlines and coordinating multiple projects
  • Familiarity with working alongside subject matter experts
  • Skills in optimizing content based on performance insights

Responsibilities

  • Develop and produce diverse content assets like written, visual, and video materials
  • Support execution of an editorial calendar across various digital channels
  • Manage production workflows from briefing to publishing for content projects
  • Adapt long-form materials into various formats for consumer engagement
  • Coordinate with experts to ensure clinical accuracy of consumer content
  • Partner with social media lead for planning and scheduling platform-specific content
  • Track social performance metrics to inform and improve future strategies

Benefits

  • Access to a comprehensive content asset library
  • Collaborative work environment with cross-functional teams
  • Opportunity to work with renowned subject matter experts
  • Exposure to high-impact community engagement initiatives
  • Possibility for professional development and skill enhancement
Full Job Description
Emp Status
Regular Full time

Work Shift
Day (United States of America)

Compensation Range
The base pay scale for this position is $72,000.00 - $109,500.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.

What you will be doing

Key Responsibilities

Content Creation & Production

Develop and produce content assets-including written, visual, and video-aligned to HSS's brand positioning and the consumer journey to care

Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives

Manage end-to-end production workflows for select content projects: briefing, drafting, design coordination, review routing, and publishing.

Adapt long-form content into multi-channel formats (e.g., turning a physician Q&A into a blog post, social carousel, email snippet, and short-form video)

Coordinate with internal subject matter experts (physicians, researchers, care teams) to develop clinically accurate, consumer-friendly content

Maintain brand voice and editorial standards across all outputs, ensuring consistency with HSS's brand positioning

Social Media Support & Execution

Partner with the Social Media lead to plan, create, and schedule content across platforms (Instagram, LinkedIn, Facebook, YouTube, X)

Produce social-first content-including short-form video, Reels, motion graphics, and story-driven posts-that drives engagement and builds brand relevance

Monitor cultural and sports moments for real-time social content opportunities aligned to HSS's brand territory (movement, performance, injury expertise)

Support community engagement efforts, including response frameworks, comment monitoring, and audience interaction

Track social content performance and surface insights to optimize future content planning

Operations & Collaboration

Manage content production timelines and workflows, ensuring on-time delivery across concurrent projects

Collaborate cross-functionally with brand, service line marketing, regional marketing, media/performance, and PR teams to align content to campaign priorities

Maintain and organize the content asset library (images, videos, copy, templates) for easy team access and reuse

Brief and manage freelance creators, videographers, or designers as needed to scale production capacity.

About Hospital for Special Surgery

Hospital for Special Surgery (HSS) is a hospital in New York City that specializes in orthopedic surgery and the treatment of rheumatologic conditions. Founded in 1863 by James Knight, HSS is the oldest orthopedic hospital in the United States. The hospital has been ranked the top orthopedic hospital in the United States by U.S. News & World Report for 11 consecutive years. HSS has a staff of over 4000 employees, including more than 200 physicians and surgeons, and treats over 32,000 inpatients and 300,000 outpatients annually.
Learn more about Hospital for Special Surgery
Size
4,000 employees
Industry
Founded
1863

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