Full Job Description
We are seeking a Designer to join the team to help create innovative brand design solutions and systems for Meta's portfolio of products and experiences. Experience in building and maintaining brand systems, craft, art direction and design thinking are required, as well as experience seamlessly working across various mediums and project types. Our ideal candidate is a detail-oriented designer with a strong sense of aesthetics and a finger on the pulse of current trends. You will be expected to think systematically, strategically defend design decisions and iterate quickly. You will work independently but also collaborate closely with brand designers and art directors, product designers, content design, program managers, producers and marketing to define and ensure a coherent brand expression across our ecosystem.
Responsibilities
Design and develop cohesive brand expression systems, including typography, UI, layout, illustration, iconography, and motion systems, with a high level of craft, attention to detail, and consistency across all touchpoints
• Develop, implement, and maintain clear, comprehensive, and actionable brand guidelines that ensure brand consistency, clarity, and effectiveness across all stakeholders and applications
• Design and execute brand experiences for campaigns across multiple channels, including owned and earned media, print, digital, and emerging platforms, ensuring seamless integration and brand consistency
• Effectively communicate strategic thinking, design decisions, and innovative brand ideas to a variety of stakeholders, including marketing, product, using clear, concise, and compelling language and presentation skills
• Partner closely with product design, campaign creative, program management, marketing, and production to drive brand consistency, providing strategic design guidance and influencing overall design strategy
• Deliver quality work across concurrent projects by prioritizing based on impact and deadlines, maintaining project timelines, and communicating progress to stakeholders
Minimum Qualifications
• 6+ years of experience in brand design (agency and/or in-house)
• A link to an online portfolio showcasing your work
• Demonstrated experience in graphic design, art direction, typography, photography, motion design, layouts & grids, and color theory
• Skilled in creating and implementing design systems that drive brand consistency and scalability across various touch points, including marketing and product experiences
• A portfolio that demonstrates branding and communication design experience
• Experience communicating strategic thinking and design decisions to a variety of partners
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma
Preferred Qualifications
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Interest in exploring new platforms and technologies for brand design, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc
• 8+ years of experience in brand design (agency and/or in-house)
• Understanding of Artificial Intelligence
• Motion experience with AfterEffects or Cinema4D
• Experience pursuing emerging technologies