The Reality Labs team is at the forefront of building the future of connections through innovative wearable technology and immersive VR/mixed reality experiences. We are seeking a talented and passionate designer to help define, deliver, and maintain visual design systems and brand development across our wearables and metaverse portfolio. This role sits at the intersection of brand craft and scalable creative for performance and growth channels. You will develop template systems and design guidelines that enable high-volume, high-quality creative delivery across digital marketing touchpoints, while ensuring every asset upholds the integrity of our brand systems. This role requires demonstrated experience in conceptual design development, curiosity, and creative problem-solving in a environment with evolving priorities and concurrent projects. You will collaborate with cross-functional teams and external agency partners to translate brand guidelines into creative solutions that perform across digital channels. Responsibilities Sketch, ideate, and design with a high level of craft and attention to detail, setting the bar for visual quality across everything the team delivers • Develop and maintain design guidelines and scalable template systems that enable consistent, high-quality creative output across digital growth channels • Art directs and oversees external agency partners, providing clear guidance through complexity and ambiguity to ensure excellent creative delivery at volume • Work closely with Creative Directors and Design Leads across different locations and time zones • Present creative concepts in leadership forums and brand reviews, building consensus and securing buy-in from stakeholders • Operate fluently across multiple brand systems simultaneously, understanding the nuances of each while driving cohesion between them • Ensure timely and organized delivery of design solutions with program managers • Create and produce assets across formats, supporting the full spectrum from conceptual work to production-ready deliverables Minimum Qualifications • 5+ years of experience in brand design (agency and/or in-house) • Multidisciplinary background in brand identities, design systems, and template-driven creative programs • Proficiency in graphic design, art direction, typography, and industry-standard design tools (Figma, Adobe Creative Suite) • Experience in collaborating with and directing external creative partners • Experience in presenting creative work to stakeholders and iterating based on feedback • Experience delivering creative at scale across digital marketing channels • Experience defining design direction when briefs or brand guidelines are incomplete, and prioritizing competing workstreams based on impact and deadlines Preferred Qualifications • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) • Experience exploring and applying emerging technologies to design workflows • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies • Familiarity with wearable technology and/or virtual reality/immersive products • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) • Proficiency in Figma prototyping, 3D software, and After Effects • Experience developing scalable creative systems for digital performance channels • Familiarity with AI-assisted design tools and workflows for image generation • Experience marketing hardware products • Retail design experience, including both print and digital experiences in a retail environment