Designer, Growth Marketing

Runway

$90K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years experience in performance marketing design or motion design at a tech or consumer company.
  • A diverse portfolio demonstrating craft in video ads, motion graphics, and static performance creative.
  • Proficient in After Effects, Premiere, or similar software for producing polished animated/video assets.
  • Solid grasp of graphic design fundamentals applied specifically to high-converting ad formats.
  • Experience with AI image/video generation tools, including proficiency in prompting and iterating designs.
  • Comfortable analyzing performance data to ascertain the impact of visual changes.
  • Ability to manage multiple campaigns at high velocity while maintaining quality.

Responsibilities

  • Design and produce a high volume of performance marketing assets across various formats including video and static designs.
  • Utilize Runway to ideate, create, and iterate on video/image assets that are both functional and artistically compelling.
  • Oversee visual execution of ad creatives from concept to delivery, generating directions as necessary.
  • Create motion graphics and animated ads that effectively communicate product value quickly.
  • Collaborate with Copywriters and Product Marketing teams to develop cohesive ad concepts that blend copy and design.
  • Build and refine creative variants for A/B and multivariate testing based on performance metrics.
  • Ensure a consistent visual language across all performance marketing outputs while avoiding a templated feel.

Benefits

  • Fully remote work option across the US with additional offices in major international cities.
  • Opportunities for career advancement within a fast-paced and innovative company.
  • Access to cutting-edge generative tools, including in-house resources.
  • Culture focused on diversity and inclusion, aimed at recruiting exceptional talent from varied backgrounds.
  • Commitment to pay equity and market-competitive compensation packages.
Full Job Description
About the role

*Open to hiring remote across the US - we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

We're looking for a Designer, Growth (Product Marketing) to sit at the intersection of brand, performance marketing, and generative media. This is not a brand systems or campaign concepting role - it's a high-volume, output-driven design role. You'll own the visual execution of paid and performance marketing across video, motion, and static formats, producing assets that are on-brand, well art directed and built to convert. You'll report to the Creative Director of Product Marketing.

Your work will directly shape how people first encounter and engage with Runway's products. That means producing scroll-stopping video ads, designing static and animated assets for paid social and display, and using generative tools - including Runway's own - as a core part of how you work. You'll partner closely with product marketing, growth, and copy teams, and you'll be measured on craft, throughput, and performance.

What you'll do
  • Design and produce high volumes of performance marketing assets across video, motion, and static formats - paid social, display, YouTube and beyond
  • Use Runway to ideate, create and iterate on video and image assets that are on-brand and well art directed - not just technically functional
  • Own the visual execution of ad creative from concept through final delivery, working from briefs or generating your own directions when needed
  • Produce motion graphics and animated ads that communicate product value quickly and compellingly
  • Partner with the Copywriter, Product Marketing and growth team to develop integrated ad concepts where copy and design work together
  • Build and iterate on creative variants for A/B and multivariate testing - adapting formats, hooks and visual treatments based on performance data
  • Maintain a consistent visual language across all performance touchpoints without letting assets feel templated or stale
  • Collaborate with product marketing on go-to-market launches, translating new product capabilities into visual stories that resonate with target audiences
  • Hands-on experience designing for the major paid channels (Meta, YouTube, LinkedIn, etc) with fluency in each platform's native specs, aspect ratios and ad formats, and a real point of view on what works where.
  • Own updates to GTM assets and templates, keeping them current and on-brand across campaigns. Bring hands-on experience building and automating deck design systems, so our presentations stay consistent without manual rework each time.
  • Contribute to a growing library of on-brand design components, motion templates and generative prompting strategies that raise the team's overall output velocity


What you'll need
  • 4-7 years of experience in performance marketing design, motion design, or a related role at a tech or consumer company
  • A portfolio that shows range across video ads, motion graphics and static performance creative - with clear evidence of craft and art direction judgment, not just execution
  • Strong motion design skills - you're fluent in After Effects, Premiere, or equivalent, and can produce polished animated and video assets independently
  • Solid graphic design fundamentals - typography, layout, color - applied to high-converting ad formats, not just editorial or brand work
  • Hands-on experience using AI image and video generation tools with an art director's eye - you know how to prompt, iterate and finish work that looks intentional
  • Comfort with performance data - you can look at creative metrics and know what visual changes to make next
  • Ability to operate at high velocity across multiple simultaneous campaigns without sacrificing quality
  • Experience working closely with copywriters, growth marketers and product teams in a fast-moving environment
  • Experience in AI, creative tools or developer-adjacent products is a strong plus


Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

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