Design Director, Packaging How You Will Make an ImpactFrida is seeking a Design Director, Packaging to join our Marketing team based in Miami, FL. The Design Director, Packaging will lead the creative vision, strategy, and execution of packaging across Frida's portfolio, ensuring packaging is a powerful expression of our brands and a driver of impact at shelf. This leader will set the standard for packaging design, build scalable systems as the business grows, and lead designers and creative partners from early-stage concept through final production. The ideal candidate combines exceptional design judgment with deep packaging expertise, strong leadership, and the ability to translate business and brand strategy into breakthrough creative solutions.
Responsibilities to include:- Own and evolve the creative vision and design strategy for packaging across Frida's portfolio, ensuring packaging strengthens brand recognition, differentiation, and impact at shelf
- Translate brand strategy, consumer insights, product positioning, and business objectives into distinctive packaging concepts and design solutions
- Lead packaging design from early ideation and concept development through design refinement, production, quality control, and final release
- Establish and maintain scalable packaging design systems, principles, and standards that enable consistency while supporting continued portfolio and business growth
- Lead the creative development of packaging for new product launches, line extensions, packaging refreshes, kits, and other product-related brand experiences
- Set a high creative bar for packaging design, typography, illustration, photography, color, materials, structure, and overall visual execution
- Lead, develop, and inspire packaging designers and art production talent, providing clear creative direction, candid feedback, coaching, and opportunities for growth
- Partner closely with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams to develop packaging solutions that balance creative ambition with consumer, commercial, operational, and technical requirements
- Guide global packaging adaptations and partner with production designers to ensure brand and design consistency across countries, languages, formats, and regulatory requirements
- Oversee packaging through production, including concept validation, proofs, color and print quality, troubleshooting, and final approvals
- Lead the creative vision for in-store merchandising, including displays, end caps, and other retail touchpoints, partnering with internal teams and external agencies as needed to bring the brand to life at retail
- Evaluate and direct external design agencies, freelancers, production partners, photographers, illustrators, and other creative resources as needed
- Partner with project management and cross-functional stakeholders to prioritize work, manage competing timelines, and ensure high-quality creative is delivered efficiently
- Stay current on consumer, retail, packaging, design, material, printing, and technology trends, translating relevant developments into meaningful opportunities for Frida
What You Will Need- Bachelor's Degree in Graphic Design, Communication Design, Packaging Design, or related field preferred
- 8+ years of progressive design experience with significant experience in packaging and consumer-facing brands, preferably within consumer packaged goods
- Demonstrated experience leading packaging creative across a broad product portfolio, from concept development through production and launch
- Strong portfolio demonstrating exceptional packaging design, brand storytelling, design systems, and creative thinking
- Proven experience leading, developing, and providing creative direction to designers and production talent
- Deep understanding of packaging design and production, including print processes, substrates, color management, prepress, file preparation, proofs, and production release
- Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign
- Strong understanding of typography, photography, illustration, composition, color, and other core design disciplines
- Experience developing scalable packaging systems and adapting creative across product lines, formats, markets, and retail environments
- Ability to connect creative decisions to brand strategy, consumer needs, commercial objectives, and executional realities
- Strong creative judgment with the ability to give clear, actionable feedback and confidently present and defend design recommendations to senior and cross-functional stakeholders
- Demonstrated ability to balance ambitious creative thinking with resourcefulness, speed, and disciplined execution
- Ability to work in a fast-paced environment in which requirements & priorities constantly change
- Excellent written and verbal communication
- Strong organizational and multi-tasking skills with high attention to detail
- A self-starter with an ability to complete tasks both independently and collaboratively as part of a team
Who You Will Work WithFrida is an organization that values collaboration and community. As the Design Director, Packaging, you will work closely with Marketing Activation & Strategy, Brand, Product Development, Sales & Sales Planning, Sourcing, and Operations.
Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at FridaWe offer a comprehensive and thoughtfully designed benefits package to support our employees:
- Robust health benefits including:
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts
