Position Title:Deputy Athletics Director - Chief Revenue Officer (CRO)
Appointment Type:Contract
Job Description:Iowa State Athletics seeks an innovative and results-driven executive to serve as Deputy Athletics Director and Chief Revenue Officer to help position the department for continued success in an evolving collegiate athletics environment. Reporting directly to the Director of Athletics, this position serves as a member of the executive staff and provides strategic leadership for Iowa State Athletics’ revenue generation and external-facing operations. The position oversees strategic communications, marketing and fan experience, communications, digital media, licensing, Cyclone Sports Properties, creative services, broadcast/television, and will serve as a sport administrator.
Working closely with the Director of Athletics and executive staff, the CRO develops integrated strategies to grow commercial revenue, maximize CYTown monetization, strengthen the Iowa State brand, expand fan engagement, and enhance the experience of student-athletes, fans, alumni, and corporate partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Executive Leadership:
- Serves on the executive staff and advises the Director of Athletics on revenue strategy, brand positioning, external communications, fan engagement, and commercial partnerships.
- Establishes goals, budgets, performance measures, and cross-functional priorities for assigned units; recruits, develops, and evaluates staff.
- Collaborates with the ISU Foundation, Iowa State University Alumni Association, University Marketing, and other campus partners to align messaging, relationships, and institutional priorities.
Areas of Direct Responsibility:
- Revenue Generation: Leads integrated commercial revenue strategy, including sponsorship, multimedia rights, licensing, digital platforms, and new revenue opportunities, including CYTown-related commercial opportunities; coordinates with leaders responsible for ticketing, premium seating, fundraising, and other revenue streams.
- Strategic Communications: Directs long-range external communications strategy, institutional messaging, reputation management, and coordinated communications on major department initiatives.
- Marketing & Fan Experience: Oversees marketing campaigns, attendance and engagement initiatives, promotions, game presentation, and the overall fan experience across athletics venues.
- Communications: Provides leadership for athletics communications, media relations, public information, storytelling, and crisis communications in coordination with university partners.
- Digital Media: Oversees digital content strategy, athletics websites, social media channels, audience development, and digital engagement and monetization opportunities.
- Licensing: Leads athletics licensing strategy, brand usage, merchandise-related partnerships, and licensing revenue in coordination with university stakeholders and licensees.
- CYTown Monetization: Leads athletics-related commercial strategy and revenue opportunities associated with CYTown, including sponsorships, naming rights, advertising, event programming, experiential activations, and other partnership opportunities; collaborates with university leadership, project stakeholders, and Cyclone Sports Properties to coordinate inventory, agreements, activation, and long-term revenue performance.
- Cyclone Sports Properties: Provides executive oversight of the multimedia rights relationship, including sponsorship sales strategy, inventory, activation, partner servicing, contractual performance, and revenue goals.
- Creative Services: Oversees creative direction, graphic design, video production, photography, and consistent visual identity across departmental platforms and campaigns.
- Broadcast/TV: Provides strategic oversight of athletics broadcasting, television production, live event coverage, and related distribution and content partnerships.
- Sport Administration: Serves as sport administrator for assigned programs, supporting head coaches, student-athlete experience, competitive planning, budget oversight, and alignment with departmental priorities.
Other Duties:
- Performs other duties as assigned by the Director of Athletics.
Required Minimum Qualifications:
- Progressive leadership experience in intercollegiate athletics, sports business, or a related field, including oversight of revenue or external operations.
- Demonstrated success in revenue generation, strategic leadership, marketing, communications, media, or commercial partnerships.
Preferred Qualifications:
- Executive-level leadership experience in intercollegiate athletics.
- Experience overseeing multimedia rights, brand and communications, digital content, broadcast operations, or multiple external units.
- Master's degree in business, sport management, communications, marketing, or a related field.
Application Instructions:
To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:
- Resume
- Cover letter
- Contact Information for references
Proposed Start Date:November 16, 2026
Number of Months Employed Per Year:12 Month Work Period
Time Type:Full time
Pay Grade:Contract
Original Posting Date:October 23, 2026
Posting Close Date:October 29, 2026
Job Requisition Number:R20143
General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.
