We9re looking for an experienced
Demand Generation Manager to own and execute our demand generation strategy, driving measurable business growth through integrated, data-driven marketing campaigns.
About The RoleThis is a hands-on role for a marketer who loves building pipeline.
As our Demand Generation Manager, you9ll be responsible for developing and executing multi-channel marketing programs that generate qualified leads, improve conversion throughout the funnel, and contribute directly to revenue growth.
You9ll work closely with Sales and Leadership to identify growth opportunities, optimize campaigns, and ensure marketing efforts align with business objectives.
If you9re someone who enjoys testing, measuring, optimizing, and continuously improving performance, we9d love to meet you.
What You9ll Do- Develop and execute TSF9s demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
- Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
- Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
- Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
- Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
- Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
- Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
- Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
- Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
- Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.
What We9re Looking For- 5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
- Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.
- Experience marketing SaaS, technology, or other B2B solutions.
- Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
- Strong experience with HubSpot or a comparable marketing automation platform.
- Experience measuring campaign performance using marketing analytics and CRM reporting.
- Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
- Highly analytical with the ability to translate data into actionable insights.
- Excellent project management and communication skills.
- Comfortable working independently in a fast-paced, high-growth environment.
Nice to Have- Experience with ABM (Account-Based Marketing) strategies.
- Familiarity with Salesforce or other CRM platforms.
- Experience using AI-powered marketing tools.
- SEO and content marketing experience.
- Experience supporting SDR or BDR organizations.
What Success Looks LikeIn your first 6 months, you9ll:
- Launch and optimize scalable demand generation campaigns.
- Increase the volume and quality of inbound pipeline.
- Improve marketing-to-sales conversion rates.
- Build reporting that provides clear visibility into campaign performance and marketing ROI.
- Become a trusted partner to Sales Leadership by delivering measurable pipeline growth.
$8,000 - $95,000 a year
The expected base salary for this position is $80,000-$95,000 CAD annually, plus performance-based bonus opportunities.
Final compensation will be based on experience, skills, and overall qualifications.
In addition, we offer comprehensive health benefits, generous paid time off, company holidays, and the flexibility of a fully remote work environment.
