TrendHunter - Demand Generation Manager - API/Performance
Ready to drive growth at the intersection of innovation, data, and digital marketing? At McClatchy, we're transforming how media and insights companies connect with their audiences-and we're looking for a Demand Generation Manager who thrives in a fast-paced, AI-enabled environment. In this hands-on role, you'll lead the charge in planning, executing, and optimizing cross-channel marketing campaigns for our Horizon innovation insights product and strategy solutions services.
You'll own the full funnel: from building brand awareness and nurturing consideration to driving conversion and measurable business impact. Leveraging the latest in organic and paid marketing, automation, and audience signals, you'll collaborate across teams to deliver compelling campaigns that resonate with enterprise and mid-market clients. AI and automation will be your allies-helping you work smarter, not replacing your creativity, judgment, or strategic insight.
What sets you apart:
- Proven experience running integrated demand gen campaigns across paid search, social, SEO/GEO/AEO, email, and more
- Data-driven mindset: you test, learn, and optimize for results, always seeking new ways to improve campaign performance
- Skilled at adapting foundational messaging into persuasive copy and collaborating with creative teams to deliver on-brand assets
- Comfortable with marketing automation platforms (HubSpot or similar), audience segmentation, and campaign attribution reporting
- Eager to experiment, adapt, and grow in a culture that values curiosity, speed, and visible ownership of outcomes
Join us as we reimagine the future of media and insights-where every audience matters, every signal counts, and bold marketing drives real results.
The anticipated base salary range for this position is as follows: Canada: 80K - 90K CAN or United States: 84k - 99k USD annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.To be considered: Please provide: Cover letter, resume + optional campaign samples or portfolio site link
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