This role is onsite in our Edmonton office.
The Ideal CandidateAt Elantis, employees' cultural fit and alignment with our values are the most important factors in selecting a successful candidate. We are guided by our Core Values of Own the Experience, Focus on People, and Do the Right Thing. You're a great fit for our team if you:
- Want to work closely with a talented team to create innovative solutions for customers and contribute to a vibrant work culture.
- Proactively offer solutions, think outside the box, and are confident in bringing your ideas forward to overcome obstacles and make a positive impact.
- Are comfortable with ambiguity and willing to seek direction if you need it.
- Are a lifelong learner. You're curious, learn quickly, and enjoy mentoring to help others grow their career while you grow yours.
- Can move easily from project to project and juggle competing priorities with ease.
- Want to create an exceptional experience for customers, colleagues, and yourself.
- Enjoy collaborating with colleagues in-person to share ideas, solve problems, and celebrate together.
- Proactively providing support and mentorship for your team with regular check ins, additional learning, and offer guidance for best practices.
The RoleAs a Demand Generation Manager at Elantis, you'll be responsible for:
Demand Generation & Growth Marketing:
- Own and execute Elantis' demand generation strategy to drive qualified leads, sales-ready opportunities, and pipeline growth.
- Design, launch, and optimize multi-channel campaigns across email, paid media, content, webinars, events, and website experiences.
- Develop and manage campaign frameworks including personas, buyer journeys, offers, nurture streams, and conversion paths.
- Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops to improve conversion rate and velocity.
- Build and manage marketing automation programs, including lead scoring, segmentation, nurturing, and lifecycle reporting.
- Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
- Collaborate with content, sales, and subject matter experts to create assets that support awareness, consideration, and decision stages.
- Plan and execute demand-focused events (webinars, trade shows, virtual sessions), including promotion and post-event follow-up.
- Manage and analyze campaign and funnel performance; deliver actionable insights and recommendations to leadership.
- Own and report on core demand metrics including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.
Marketing Operations & Analytics:
- Maintain clean, reliable data across CRM and marketing automation platforms.
- Build dashboards and reporting to track performance by channel, campaign, and funnel stage.
- Test, iterate, and refine campaigns using A/B testing and performance insights.
- Stay current on demand generation best practices, tools, and B2B growth strategies.
Cross-Functional Collaboration & Culture:
- Act as a strategic partner to Sales, contributing to revenue planning, forecasting, and quarterly goals.
- Support Elantis culture by collaborating effectively, proactively solving problems, and continuously improving how marketing supports growth.
- Contribute to marketing planning, budget input, and prioritization based on performance data.
Here are some of the skills we are looking for:
- 5+ years of experience in B2B marketing with strong specialization in demand generation or growth marketing.
- Proven experience driving measurable results across the funnel - from lead to opportunity to secured revenue.
- Hands-on expertise with marketing automation and lead lifecycle management.
- Experience using Dynamics 365 as a CRM.
- Strong analytical mindset with the ability to translate data into action.
- Experience working closely with Sales teams in a revenue-aligned model.
- Excellent written and verbal communication skills, with the ability to craft compelling offers and campaign messaging.
- Strong project management skills and ability to manage multiple campaigns simultaneously.
- Experience in technology, consulting, or professional services is a strong asset.
- Post-secondary education in marketing, business, or a related field.
Elantis gives you the opportunity to make a real impact in your work with clients and our internal team. We welcome you to apply today!
