The roleWe're hiring a Demand Generation & ABM Lead to lead the delivery of pipeline generation across inbound, paid and our target accounts. You'll turn the work of our Content, Events and Social & Paid Leads into measurable pipeline, and you'll build and run our account-based marketing motion with the Sales team.
This is a hands-on role. You'll set the plan, brief the team, run the ABM programme and manage pipeline performance day to day. You'll be data-led, AI-literate and always testing how to improve.
What you'll doDrive pipeline generation- Drive delivery against marketing-sourced and marketing-influenced pipeline targets set with the VP Global Marketing, and build the plan to hit them.
- Build the integrated campaign calendar across content, events, social and paid, so every channel pulls towards the same pipeline goals.
- Brief the Content, Events and Social & Paid Leads on what each campaign and account tier needs. They own the craft; you drive the results.
- Run nurture, lead scoring and the MQL-to-SQL handover with Sales in HubSpot.
Lead account-based marketing- Build and maintain our target account list with Sales and leadership, tiered by fit and value.
- Design and run ABM plays by tier: deep, personalised programmes for top-tier accounts and lighter, programmatic plays for the wider list.
- Use engagement and intent signals to spot accounts warming up, and get Sales acting on them quickly.
- Map buying groups around TA leaders and tailor messaging to each stakeholder.
Partner on paid- Partner with the Social & Paid Lead to set paid strategy, objectives and targeting for inbound and ABM campaigns.
- Own ABM audience and account targeting; the Social & Paid Lead owns channel execution, creative and optimisation.
- Use pipeline data to recommend where paid budget should shift.
Measure and report- Own pipeline reporting and attribution in HubSpot, giving one source of truth for marketing's contribution.
- Report on campaign and account performance to marketing and leadership, and use the data to decide what to scale or stop.
Test and improve- Run structured experiments on messaging, landing pages and booking flows, using approaches that work with hypergrowth and enterprise audiences.
- Analyse and improve conversion at each funnel stage, from first touch to booked meeting to opportunity.
- Use AI tools to scale account research, personalisation, content repurposing and analysis, and help the wider team adopt what works.
How you'll work with the teamThe VP Global Marketing owns pipeline targets and strategy. You drive their delivery and own the ABM programme. The specialist leads own their channels and craft, and you bring everything together around shared targets.
What you'll bring- Around 5+ years in B2B demand generation, in a sales-led business with long cycles and buying committees.
- Hands-on ABM ownership: you've built a target account list, run tiered plays and can show what it did for pipeline or win rates.
- A data-led approach: you build funnel and pipeline reporting, spot what's working and use evidence to decide what to scale or stop.
- An experimentation mindset: you test and iterate on campaigns and conversion, and know how to learn from small sample sizes.
- AI literacy: you already use AI tools in your day-to-day work for research, personalisation, content or analysis, and can show the results.
- Strong HubSpot skills across campaigns, workflows, lead scoring and reporting.
- Paid strategy literacy: you can brief, challenge and interpret paid performance, especially on LinkedIn, without needing to run it day-to-day.
- A track record of influencing without authority, getting specialist peers and sales teams behind one plan.
Nice to have- Conversion rate optimisation experience across landing pages, forms and booking flows.
- Experience in B2B services, an agency or enterprise sales-led SaaS.
- Experience marketing to HR, Talent Acquisition or other senior functional leaders.
- Client marketing or account expansion experience with existing customers.
- Experience with intent or ABM tools, or running effective ABM without much tooling.
Our Global Benefits- Learning & development
Accelerating your personal and professional growth. - Flexible working
Hybrid or Remote work to suit your lifestyle - we trust our people. - Healthcare options
From employer contributions to health insurance. - Wellness allowance contributions
Improve either your physical, financial, or mental health with our monthly stipend. - Global co-working
Deskpass memberships for everyone in our team to work globally on-demand. - Enhanced parental leave
14 weeks paid maternity & 3 weeks paid paternity after 1 year service. - Retirement plan
Matched pension contributions or 401(k) plan to start saving.
