About the RoleThis is a high-ownership role that blends:
- Multi-channel demand generation strategy and execution
- Campaign development and performance optimization
- Experimentation across audiences, messaging, and channels
- Close alignment with sales and product marketing
You'll own the end-to-end demand engine - from campaign strategy to execution to pipeline impact.
What You'll DoCampaign Strategy & Execution- Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships
- Build programs that generate qualified pipeline across target accounts in insurance and wealth management
- Translate product positioning into high-performing campaigns and messaging
- Own campaign calendars and ensure alignment with product launches and GTM priorities
Pipeline Generation & Growth- Drive inbound and outbound pipeline through creative and data-driven initiatives
- Partner with SDRs and AEs to support account-based and outbound strategies
- Optimize conversion across the funnel - from awareness to pipeline to revenue
- Manage and improve lead generation, routing, and nurturing processes
Experimentation & Optimization- Continuously test new channels, audiences, and messaging to improve performance
- Analyze campaign performance and optimize based on data and insights
- Identify scalable growth opportunities across paid, organic, and event channels
- Build dashboards and reporting to track pipeline contribution and ROI
Cross-Functional Collaboration- Partner with Product Marketing to align messaging, positioning, and campaign strategy
- Work with Sales to ensure campaigns support pipeline goals and target accounts
- Collaborate with leadership on go-to-market priorities and growth initiatives
- Support product launches with integrated demand generation programs
About You- 3-6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
- Proven track record of driving pipeline and revenue through marketing programs
- Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
- Data-driven mindset with experience analyzing and optimizing campaign performance
- Ability to operate both strategically and tactically in a fast-paced environment
- Strong collaboration skills across marketing, sales, and product teams
- Comfortable experimenting, iterating quickly, and learning from results
Bonus- Experience in financial services, insurance, or other regulated industries
- Familiarity with account-based marketing (ABM) strategies
- Experience working closely with SDR teams and outbound motions
- Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
- Background in high-growth B2B SaaS environments
What We Offer- Competitive compensation and equity
- HRA health plan
- Unlimited PTO
- Retirement: 401(k) plan
- A supportive, low-ego team that values ownership and growth
- Company offsites to connect and recharge
If you're excited about building and scaling a demand engine that drives real revenue impact - we'd love to meet you.
