Database Marketing Mgr

Laguna Development Corp.

$80K — $95K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field
  • 3+ years of experience in database marketing
  • Exceptional analytical skills
  • Advanced proficiency in Excel
  • Experience with database querying and reporting tools
  • Preferred expertise in SQL and casino marketing
  • Interest in data analytics and player tracking systems

Responsibilities

  • Oversee direct marketing initiatives from concept to execution
  • Manage departmental budgets effectively
  • Analyze campaign performance and optimize strategies
  • Ensure integrity of customer database systems
  • Collaborate with team members to drive marketing decisions
  • Uncover trends that drive business strategies
  • Influence overarching marketing strategies that impact company success

Benefits

  • Opportunities for professional growth
  • Collaborative work environment
  • Focus on leadership and innovation
  • Accountability in roles
  • Influential position with strategic impact on marketing
Full Job Description
As the Database Marketing Manager, you will oversee direct marketing initiatives from concept through execution, manage departmental budgets, analyze campaign performance, and ensure the integrity and effectiveness of our customer database systems. The ideal candidate possesses exceptional analytical skills, advanced Excel expertise, experience with database querying and reporting tools, and a passion for uncovering trends that drive business decisions. A Bachelor's degree and at least three years of relevant experience are required, while casino marketing, SQL, data analytics, and player tracking system experience are highly preferred. Join a collaborative organization that values leadership, innovation, accountability, and professional growth while providing the opportunity to influence strategic marketing decisions that directly impact company success.

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