TikTok

Data Scientist - Tiktok Ads, Ads Measurement

TikTok$170K — $277K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of industry experience in a quantitative discipline
  • Advanced degree in Statistics, Mathematics, Economics, or related field
  • Expertise in statistical methodologies, especially in causal inference and experimental design
  • Proficient in SQL/Hive for data analysis and data querying
  • Experience with scripting languages like Python or R

Responsibilities

  • Design and analyze lift experiments to improve ad measurement products
  • Conduct research to enhance the experimentation platform using causal inference methods
  • Identify and develop new opportunities for ad measurement products
  • Validate new approaches addressing measurement challenges with robust statistical solutions
  • Foster relationships with cross-functional teams to drive product improvements and launches

Benefits

  • Medical, dental, and vision insurance available from day one
  • 401(k) savings plan with company match
  • Paid parental leave and short-term/long-term disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 17 days of paid personal time per year
Full Job Description
Responsibilities

Given the fast growth of TikTok in the world, we are aiming to build an industry leading ads measurement product. The Lift Measurement team's goal is to help marketers realize their true business value generated by TikTok across all of their paid channels. In order to achieve this goal, the Lift Measurement team is building a suite of incrementally measurement products. We are seeking an experienced data scientist to focus on building digital ad measurement products by applying experimental design and causal inference approaches to help advertisers measure their true business value on the TikTok platform. Responsibilities - Design and analyze lift experiments to drive product improvements with cross-functional teams - Conduct research and analysis to improve the lift experimentation platform using experimental design and causal inference methods - Identify opportunities to build new or enhance ad measurement products - Develop and validate new approaches to address measurement challenges based on statistically rigorous solutions - Build cross-functional relationships with engineers, product managers, product marketing and other key stakeholders to identify opportunities to improve products, drive product launches and influence product roadmaps

Qualifications

Minimum Qualifications: - 3+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, BioStatistics, Political Science, Economics, Quantitative Social Sciences, Computer Science, Mathematics, Physics) or equivalent practical experience - Extensive knowledge and experience in statistical methodologies, especially hypothesis testing, experimental design and causal inference - Proven experience in querying and analyzing large datasets using SQL/Hive, and proficient in scripting languages like Python/R Preferred Qualifications: - Strong analytical and strategic thinking with demonstrated product sense and leadership in working environment - Able to work independently in an innovative and fast-paced environment - Knowledge or experience in digital advertising measurement (Brand or DR) is a plus - Knowledge or experience with privacy technologies is a plus (e.g., secure multi-party computation techniques, differential privacy, federated learning)

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $170240 - $277970 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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