Arrow Electronics

Customer Relationship/Retention Marketing Director

Arrow Electronics$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA or BS in marketing, business, or a related field; MBA preferred.
  • Proven experience in customer retention marketing, ideally within retail, consumer-focused, or casino sectors.
  • Experience in designing and executing reward promotions and prize programs.
  • Expertise in analyzing customer data to inform strategic decisions.
  • Strong leadership and managerial skills to motivate a team.

Responsibilities

  • Develop a customer engagement strategy to boost program activity and drive repeat business.
  • Manage and optimize the retail-based loyalty program to measure store visits.
  • Design rewarding promotional campaigns to encourage loyalty program engagement.
  • Create and manage monthly and quarterly prize programs for customer incentives.
  • Analyze customer data to uncover insights for enhancing retention strategies.
  • Collaborate with marketing, sales, and customer service teams to align retention strategies.
  • Monitor customer retention initiatives and recommend improvements.
  • Stay informed about industry trends in customer retention marketing.

Benefits

  • Opportunity to lead a dynamic team focused on customer retention.
  • Access to innovative marketing tools and strategies.
  • Collaborative work environment fostering cross-functional teamwork.
  • Engagement with cutting-edge loyalty program development.
  • Opportunities for professional growth and mentoring in marketing.
Full Job Description
Customer Relationship/Retention Marketing Director

Cleveland, OH, OH

Position Summary

As a Customer Relationship/Retention Marketing Director, your primary responsibility will be to develop and implement strategies to enhance customer visitation and increase customer retention through our rewards program. You will be marketing through a retail environment, managing a loyalty style rewards program that measures retail/store visits and encourages more frequent visits. Additionally, you will be responsible for designing reward promotional programs, monthly and quarterly prizes for visitors, and developing engaging member programs.

Primary Roles and Responsibilities
  • Develop and implement a comprehensive customer engagement strategy to increase program activity and drive repeat business.
  • Manage, optimize and measure the retail-based program, ensuring it effectively measures store/venue visits and encourages more frequent visits.
  • Design and execute reward promotions that incentivize customers to engage with the loyalty program and make repeat visits.
  • Create and manage monthly and quarterly prize programs to reward presence of customers and incentivize continued engagement in program.
  • Analyze customer data and insights to identify trends and opportunities for improving customer retention and loyalty.
  • Collaborate with cross-functional teams, including marketing, sales, and customer service, to align strategies and initiatives that support customer retention goals.
  • Monitor and evaluate the effectiveness of customer retention initiatives, making recommendations for optimization and improvement.
  • Stay updated on industry trends and best practices in customer retention marketing, incorporating innovative strategies into the company's loyalty program.
  • Manage a team of marketing professionals, providing guidance, support, and mentorship to drive results.

Requirements

Experience and Education
  • BA or BS in marketing, business, or a related field. MBA preferred.
  • Proven experience in customer retention marketing, preferably in a retail or consumer-focused or casino industry.
  • Market Agency and multi-project marketing experience a plus.
  • Experience in designing and executing reward promotions and prize programs.
  • Proficient in analyzing customer data and utilizing insights to drive strategic decision-making.
  • Fulfillment Center management a plus.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong leadership and managerial skills, with the ability to motivate and inspire a team.
  • Creative thinking and problem-solving abilities to develop innovative customer retention strategies.
  • Exceptional organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
  • Knowledge of marketing automation tools and CRM systems.

#INDS&S

About Arrow Electronics

Arrow Electronics distributes a range of electronic components and enterprise computing products, services, and solutions to industrial and commercial users worldwide. The company operates in two segments, Global components, and global enterprise computing solutions. The global components segment offers semiconductor products and related services. It provides passive, electromechanical, and interconnect products comprising capacitors, resistors, potentiometers, power supplies, relays, switches, and connectors, as well as computing, memory, and other products. The Global Enterprise Computing Solutions segment offers enterprise and midrange computing products, services, and solutions to value-added resellers. It also offers access infrastructure, security, and virtualization software solutions, as well as midrange servers, storage, and software solutions. In addition, the company provides materials planning, design services, programming and assembly services, inventory management, and a suite of online supply chain tools. Its customers include the manufacturers of consumer and industrial equipment, telecommunication products, automotive and transportation, aerospace and defense, scientific and medical devices, and computer and office products.

Arrow Electronics Careers

Join the dynamic team at Arrow Electronics, a global leader in electronic components and computing solutions, where innovation meets real-world applications. At Arrow, we are committed to fostering a culture of growth and leadership, making it an ideal place for professionals seeking to advance their careers in technology.

Work You’ll Do

At Arrow Electronics, you will collaborate with some of the brightest minds in the industry, driving innovation and transformation in the global technology landscape. Our team members are at the forefront of developing solutions that shape the future of how we live and work.

Lead with Innovation and Expertise

Arrow Electronics stands at the intersection of innovative technology solutions and robust industry expertise. Our professionals lead the way in delivering cutting-edge solutions that make a difference. With a focus on sustainable technology and smart solutions, Arrow is uniquely positioned to lead digital transformations.

Join Our Global Team

Being part of Arrow Electronics means being part of a global network of over 18,000 professionals dedicated to redefining what’s possible. We offer job opportunities across a wide range of functions, from engineering to marketing, all united by a common goal of innovation and excellence.

Explore Career Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Arrow Electronics offers a variety of career paths to help you achieve your professional goals. Our commitment to diversity and inclusive culture ensures that every team member can thrive.

Professional Growth and Development

Arrow Electronics is deeply invested in the professional growth of its team members. With comprehensive benefits, diversity training, and leadership development programs, we provide the tools and resources necessary for career advancement and personal development.

Innovative Work Environment

Our work environment encourages creativity and out-of-the-box thinking. At Arrow, you will have the opportunity to engage in projects that push the boundaries of technology and make a tangible impact on the world.

Networking and Mentorship

Arrow Electronics values the power of networking and mentorship. By joining our team, you will connect with industry leaders and gain insights that can propel your career forward. Our collaborative culture fosters learning and sharing of ideas across all levels of the company.

Apply Today

Ready to take the next step in your career? Explore the job opportunities at Arrow Electronics and find the position that matches your skills and passions. Prepare your resume, sharpen your interview skills, and get ready to join a team that values professionalism and innovation.

Stay Connected

Keep up to date with the latest from Arrow Electronics by following our careers blog. Gain insider perspectives, career tips, and industry-leading insights that you can apply to your professional life.

Join Arrow Electronics—where careers soar and innovation drives success.

Learn more about Arrow Electronics
Size
20,700 employees
Market Cap
$6.3 billion
Industry
Net Income
$584.4 million
Founded
1935
5 Year Trend
+8%
Revenue
$28.6 billion
NASDAQ

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