The Customer Marketing Manager is responsible for driving growth within strategic distributor accounts by defining account-level strategy and shaping high-impact, insight-led customer marketing programs.
This role partners closely with Sales, Product Management, and Marketing to identify where to win, which categories to prioritize, and how to activate those opportunities through compelling, differentiated marketing programs that resonate with customers and drive demand.
The Customer Marketing Manager owns the development of account growth plans and sets the strategic direction for how marketing will show up within each account-ensuring alignment between commercial priorities, customer needs, and marketing approach.
This is a strategic marketing role with a strong commercial lens, focused on planning, prioritization, and performance management, while guiding the development of creative, customer-relevant programs that unlock category growth and revenue expansion. The role ensures field marketing and enablement teams are focused on the right opportunities and executing against clearly defined objectives and program direction.
The position requires strong commercial acumen, a data-driven mindset, and the ability to translate insights into bold, effective marketing strategies and programs that deliver measurable business impact.
JOB RESPONSIBILITIES- Own development of strategic account growth plans aligned to sales, product, and segment priorities
- Identify and prioritize high-impact opportunities across accounts, categories, and customer segments
- Define clear growth initiatives, marketing priorities, and success metrics for each strategic account
- Shape the direction of customer-specific marketing programs that drive engagement, demand, and category expansion
- Translate account insights, market trends, and performance data into actionable marketing strategies
- Guide development of differentiated, customer-relevant campaigns and programs aligned to account needs
- Partner with Marketing, Product, and Enablement teams to ensure programs align to strategic priorities and commercial objectives
- Ensure consistency between enterprise strategy, account plans, and in-market marketing approach
- Define requirements for successful account-level commercialization, including focus areas and activation priorities
- Provide strategic direction for merchandising and customer activation opportunities that support growth objectives
- Establish performance metrics and track effectiveness of account-level marketing initiatives
- Identify gaps and recommend actions to improve performance and drive incremental growth
- Act as a strategic partner to Sales and NAMs in account planning, QBRs, and growth reviews
- Provide ongoing visibility to leadership on account performance, opportunities, and risks
CORE SKILLS & REQUIREMENTS- Strong commercial acumen and understanding of distributor and industrial business models
- Ability to translate data and insights into actionable growth strategies and marketing direction
- Strong strategic thinking and prioritization capabilities
- Demonstrated ability to own initiatives end-to-end-from strategy and prioritization through to in-market execution alignment and performance accountability
- Strong marketing instincts with ability to shape compelling, differentiated programs
- Proven ability to influence and align stakeholders without direct authority
- Strong cross-functional collaboration across Sales, Marketing, and Product
- Ability to operate at both strategic and execution-oversight levels
- Strong communication and presentation skills, including executive-level interactions
- Results-oriented with focus on measurable business outcomes
