About the Position:The Lifecycle Marketing Manager owns customer retention through the renewal decision. This role is responsible for identifying churn and renewal-risk signals, developing retention programs and intervention playbooks, and partnering with Customer Success to proactively engage at-risk customers. The role also owns customer-facing product, roadmap, and release communications for existing customers, ensuring customers understand the value of the platform and remain informed and engaged throughout their lifecycle.
Responsibilities- Develop and execute retention programs for at-risk customers and renewal cohorts.
- Define and operationalize churn and retention signals, triggering targeted cross-channel engagement and Customer Success intervention playbooks.
- Create customer value messaging and retention narratives that support renewal conversations.
- Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints.
- Own customer-facing product, roadmap, launch, and release communications.
- Analyze churn trends, customer feedback, and competitive losses, delivering actionable insights to Product and Product Marketing.
- Partner closely with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience.
Who You Are- Experience building retention programs, customer journeys, and risk-based engagement strategies.
- Strong analytical, communication, and stakeholder management skills.
- Ability to translate customer insights into measurable business outcomes.
Minimum Qualifications- 5+ years of experience in lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS.
Preferred Qualifications- Cybersecurity experience a plus.
On-Camera PolicyTo support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
BenefitsAll wolves receive compelling compensation and benefits packages, including:
- Equity for all employees
- Flexible time off and paid volunteer days
- 401(k) contribution and matching
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Base SalaryThe base salary range for this job family is 112,500 to 175,500 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
