OverviewWe are looking for an AI-native, execution-minded Customer Journey Manager to own lifecycle performance across key post-enrollment customer journeys, with a specific focus on Retention, Winback, and Partner Cross-Sell. This role will focus primarily on the client servicing side of the customer lifecycle—helping customers stay engaged, remain successful in their program, return when appropriate, and discover relevant partner solutions that can provide additional value.
This is not a narrow campaign management role. It is a high-agency operator role for someone who can both run the work and improve how the work gets done. You will build and optimize campaigns, journeys, and tests across channels, while also strengthening the underlying processes, tools, workflows, and cross-functional orchestration that make lifecycle marketing faster, smarter, and more effective over time. Our team operates like a high-performing in-house agency within the broader organization. That means this role offers real ownership, high autonomy, broad visibility, direct access to leadership, and the opportunity to help shape how modern lifecycle marketing gets done here.
The right candidate combines lifecycle marketing craft, direct response instincts, experimentation rigor, platform adaptability, and unusually high personal agency. They do not wait around for a task list. They identify opportunities, figure things out, build better ways of working, and use AI and modern tooling in practical ways to improve performance, customer experience, speed, and operational efficiency.
Responsibilities
- Client Lifecycle Strategy, Retention & Journey Performance
- Own lifecycle strategy and performance for key post-enrollment client journeys, with emphasis on retention, cancellation prevention, engagement, winback, and partner cross-sell.
- Build, launch, and optimize cross-channel campaigns across email, SMS, direct mail, landing pages, chat, and related lifecycle touchpoints.
- Develop messaging, segmentation, sequencing, decision logic, offers, and testing plans to improve engagement, contact, conversion, and retention.
- Analyze cancellation patterns, engagement behavior, servicing interactions, customer milestones, and journey performance to identify the highest-impact retention opportunities.
- Drive measurable business outcomes, not just channel activity.
- Ensure journeys are thoughtfully designed to balance performance optimization with customer experience optimization.
- Journey Operations, Tools & Orchestration
- Improve the processes, workflows, briefs, handoffs, QA, and operating rhythms that support journey execution.
- Help build a stronger orchestration layer across tools, teams, data, channels, and service partners.
- Coordinate effectively across internal teams including Creative, Brand, Product, Engineering, Analytics, Legal, Compliance, Sales, and channel owners.
- Work with external agencies and partners where needed to expand execution capacity and improve outcomes.
- Identify friction, inefficiency, and outdated manual work, then improve, automate, or replace it.
- AI-Native Marketing & Process Improvement
- Use AI tools to accelerate campaign planning, journey design, copy development, QA, reporting, analysis, and workflow execution.
- Apply AI to improve both marketing performance and operational efficiency.
- Prototype practical, lightweight solutions when the ideal tool, workflow, or system does not yet exist.
- Leverage automation and lightweight build tools where appropriate to remove bottlenecks and solve practical workflow problems.
- Continuously evaluate better ways of working and help evolve the team into a more modern, high-leverage lifecycle function.
- Performance Tracking, Analytics & Insight
- Monitor key lifecycle and retention KPIs including engagement, reactivation, conversion, incremental lift, and overall business impact.
- Translate data into clear recommendations, priorities, and next steps.
- Build and maintain a disciplined test-and-learn approach across audience, message, timing, cadence, channel, and offer.
- Partner with analytics and leadership to prioritize the highest-value opportunities.
- Communicate strategy, performance, insights, and recommendations clearly to stakeholders and senior leadership.
Qualifications
Education/Experience:
- A Bachelor's degree in Marketing, Business, or a related field is preferred, but not required. Relevant experience, demonstrated capability, and a strong track record of results will be considered in place of formal education requirements.
- 4+ years of experience in lifecycle marketing, retention marketing, CRM, customer journey management, customer engagement, or marketing automation.
- Strong experience building and optimizing automated customer journeys that drive measurable business outcomes.
- Experience executing cross-channel programs across email, SMS, direct mail, landing pages, chat, or similar lifecycle touchpoints.
- Experience building and optimizing journeys in customer engagement platforms, ESPs, or marketing automation platforms.
- Experience with Salesforce Marketing Cloud is preferred, not required; hands-on experience with modern omni-channel customer engagement platforms such as Braze, Cordial, Klaviyo, or similar tools is strongly preferred.
- Experience supporting platform migration, implementation, or transition across ESPs or customer engagement platforms is a plus.
- Experience in direct response, lead generation, or sales-assisted conversion environments.
- Experience in financial services, lending, debt relief, or another regulated marketing environment.
- Familiarity with SMS strategy, consent requirements, and compliance-sensitive messaging environments.
- Experience with landing page optimization, chat or conversational marketing, and lead reactivation programs.
Required Skills/Abilities:
- Strong direct response and conversion instincts.
- Strong analytical skills with the ability to interpret data, identify trends, diagnose problems, and prioritize opportunities.
- Demonstrated history of high personal agency and end-to-end ownership; able to identify problems, create momentum, and drive solutions without heavy direction.
- Proven ability to operate effectively in ambiguous environments where not all processes, tools, or requirements are fully defined.
- Strong builder mentality; comfortable creating practical, lightweight workflows and systems to solve business problems.
- Hands-on experience using AI and modern workflow tools such as ChatGPT, Claude, Claude Code, Codex, Cursor, Figma, Sigma, and similar platforms to accelerate research, planning, analysis, workflow automation, QA, and rapid prototyping.
- Comfort leveraging AI, automation, and lightweight build tools to streamline workflows, remove bottlenecks, and solve execution problems.
- Strong project management and organizational skills, with the ability to manage multiple workstreams at once.
- Exceptional cross-functional communication, stakeholder management, and relationship-building skills; able to build trust and drive coordinated execution across Creative, Brand, Product, Engineering, Analytics, Legal, Compliance, Sales, and external partners.
National Debt Relief Role Qualifications:
- Computer competency and ability to work with a computer.
- Prioritize multiple tasks and projects simultaneously.
- Exceptional written and verbal communication skills.
- Punctuality expected, ready to report to work on a consistent basis.
- Attain and maintain high performance expectations on a monthly basis.
- Work in a fast-paced, high-volume setting.
- Use and navigate multiple computer systems with exceptional multi-tasking skills.
- Remain calm and professional during difficult discussions.
- Take constructive feedback.
- Available for full-time position.
Compensation InformationOur salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $99,000.00 to $114,000.00
Benefits
National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.
Our extensive benefits package includes:
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Wellness Incentive Program
National Debt Relief is a certified Great Place to Work®!
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