The Role

The Manager, Customer Engagement owns the strategy and execution of integrated customer engagement programs across North America, translating commercial priorities into measurable customer action.

This role serves as a key link between commercial strategy and customer experience, leading end-to-end programs-from planning through optimization-that drive engagement and support commercial growth.

As part of the GBSC team, the Manager is accountable for delivering high-impact initiatives (e.g., experience centers, demos, and user programs) and ensuring they are aligned to business goals and optimized through performance insights.

This position is onsite in Rochester, NY

The Responsibilities

• Own the strategy and execution of customer engagement programs across all lines of business (Clinical Labs, Transfusion Medicine, POC, MDx), ensuring alignment to commercial priorities.
• Lead the development and optimization of customer experience center and field-based engagement programs, setting standards for delivery while overseeing execution and cross-functional coordination.
• Develop and manage end-to-end demo and reference site programs, including program strategy, performance tracking, and continuous improvement to increase adoption and impact.
• Partner cross-functionally to deliver integrated regional events, trade shows, and customer engagements.
• Define and track program KPIs, delivering regular, insight-driven reporting to inform decisions and optimize engagement effectiveness.
• Manage program budgets and external partners, ensuring efficient resource allocation and high-quality execution.
• Perform other work-related duties as assigned

The Individual

Required:

• BS degree in Communications or Marketing
• 5+ years' experience in developing and managing complex marketing programs, including execution and measurement
• Experience working within a highly regulated healthcare, diagnostics, medical device, or life sciences environment
• Excellent writing, editing and proofreading skills
• Excellent project management skills and ability to work independently while managing multiple projects at once and meeting deadlines
• Demonstrated ability to influence cross-functional teams without direct authority
• Strong presentation and stakeholder management skills
• Experience managing agencies, vendors, and external partners
• Familiarity with CRM, marketing automation, and campaign analytics platforms
• Proficient in Microsoft Suite of products, including Excel, Word, PowerPoint
• Proven leadership, collaboration, organizational, and project coordination skills
• Up to 25% travel, which includes airplane, automobile and overnight hotel stays
• This position is not currently eligible for visa sponsorship

The Key Working Relationships

Internal Partners:

Global BU, Global Marketing, Regional Product Marketing, Sales Enablement and Training, Sales, Corporate Communications, Corporate Digital Marketing, Creative Services, Regulatory and Legal

External Partners:

Agency partners, Third-party vendors, Customer and prospect accounts, and Industry Agencies

The Work Environment

60% of time in meetings, working with team/customers, or talking on the phone, 40% of the time at the desk on computer, doing analytical work. Minimal travel required. Travel includes airplane, automobile travel and overnight hotel.

Physical Demands

No strenuous physical activity, though occasional light lifting of files and related materials is required.

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on the facts and circumstances of each case. The salary range for this position is $117,714.29 - $150,000 and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time), and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.

#LI-HF1