4+ years of experience in marketing planning and strategy
Bachelor's degree or related professional experience
Proven strategic thinking skills with effective execution of strategies
Experience in measuring performance and translating data into actionable objectives
Ability to collaborate across diverse teams including Creative Services and Analytics
Strong organizational, communication, and collaboration skills
Experience managing and prioritizing multiple projects
Self-starter with the ability to thrive in fast-paced environments
Responsibilities
Lead the development and alignment of customer messaging hierarchies across all segments
Create strategic creative briefs that convert insights into messaging frameworks
Maintain a segment-driven content calendar to ensure content strategy alignment
Partner with creative and campaign teams for cohesive storytelling execution
Collaborate with analytics teams to evaluate and enhance content performance
Benefits
Medical, dental, vision, and life insurance coverage starting on day one
Maternity support, paid leave options for birth and non-birth parents, and adoption assistance
6 free therapy sessions per year and access to wellness resources
At least 18 paid time off days plus 6 company holidays annually
6% contribution to a 401K plan, with no employee contribution required
Tuition reimbursement and access to financial counseling tools
Charitable gift matching for eligible organizations
Employee discounts for civic and cultural institutions in Chicago
Workplace perks including coffee bar, snacks, and onsite gym
Full Job Description
Job Summary:
Understanding our customers and delivering content that resonates with them is fundamental to the success of our business. The Customer Content Strategy Manager will coordinate the creation and execution of customer-aligned content and messaging strategies. This role is responsible for translating customer strategy into clear messaging hierarchies, defining content priorities by segment, and developing guidance for creative storytelling through vignettes and campaign assets.
Duties and Responsibilities:
Lead the development and alignment of customer messaging hierarchies across all segments, defining the most impactful content and messaging at each stage of the customer journey
Develop strategic creative briefs that translate customer insights into clear messaging frameworks, content structures, and creative direction to drive consistent, targeted communication across channels
Own and maintain a segment-driven content calendar, ensuring alignment with overarching content strategy across digital channels and web platforms
Partner cross-functionally with creative and campaign teams to ensure execution is aligned with strategic intent and delivers cohesive storytelling
Collaborate cross functionally with analytics teams to evaluate content performance, translating insights into actionable recommendations that continuously enhance the customer experience
Minimum Qualifications:
4+ years of experience with marketing planning/strategy
Bachelor's degree or related professional experience
Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
Ability to measure performance and translate data into actionable objectives
Experience collaborating across various teams such as Creative Services, Analytics, Merchandising, and Execution teams
Strong collaboration, communication, and organizational skills
Ability to project manage/prioritize multiple projects simultaneously
Self-starter who thrives in a fast-paced environment
Total Rewards
Zoro's total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.
In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:
Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
At least 18 paid time off days annually for full-time employees and 6 company holidays per year
6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
Employee discounts and admission to various civic and cultural institutions around Chicago
Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views
For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.
The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications.
Illinois
$95,500-$159,200 USD
About Zoro.com
Zoro.com is an online retailer that specializes in industrial supplies. The company was founded in 2011 and is headquartered in Chicago, Illinois. Zoro.com offers over 2 million products, including tools, safety equipment, and plumbing supplies. The company's mission is to provide customers with a wide selection of high-quality products at competitive prices. Zoro.com has won several awards for its customer service and has been featured in numerous publications.
