The RoleAs a
CRO Specialist at BRIGHTSCOUT, you will turn our clients' websites into measurable growth engines. You'll own the hands-on execution of conversion rate optimization: analyzing data and user behavior, running A/B tests, and optimizing landing pages so more of the right visitors become qualified leads.
You'll work closely with our SEO-AEO Strategist, Growth Strategist, Designers, Developers, and Project Managers to ship experiments fast, read results rigorously, and turn data into clear recommendations for B2B tech and SaaS clients.
Responsibilities- Set up and maintain conversion tracking (GA4, Google Tag Manager, CRM events) so data is accurate and trustworthy.
- Analyze funnels, traffic sources, and user behavior (heatmaps, scroll maps, session recordings) to find drop-offs and conversion opportunities.
- Own each client's CRO roadmap, turning insights into data-backed hypotheses prioritized with a clear framework (e.g., ICE, PIE).
- Design, build, QA, and launch A/B tests, defining success metrics, sample size, and duration up front.
- Analyze test results with statistical rigor and keep a shared log of learnings across clients.
- Build and monitor reporting dashboards to track conversion performance and test results.
- Optimize landing pages, forms, CTAs, pricing pages, and demo/lead-gen flows for B2B buying journeys.
- Partner with Designers, Copy, and Developers on test variations, page speed, and mobile performance.
- Work with the SEO-AEO Strategist to make sure optimizations protect organic and AI-search visibility.
- Deliver CRO audits and present results and prioritized recommendations to clients in a clear, non-technical way.
Requirements- 3+ years of hands-on CRO experience, ideally in an agency, B2B, or SaaS environment.
- Proven track record of A/B tests that drove measurable conversion improvements (case studies preferred).
- Strong proficiency with GA4 and Google Tag Manager, including event tracking and funnel reports.
- Experience with experimentation platforms (e.g., Optimizely, Convert, or similar) and behavior tools (e.g., Hotjar, Microsoft Clarity).
- Solid understanding of testing statistics: significance, sample size, and common pitfalls.
- Working knowledge of UX/UI principles and persuasive copywriting for landing pages.
- Comfortable with basic HTML/CSS/JavaScript to build or adjust test variations.
- Strong communication skills, able to turn complex data into clear stories for non-technical stakeholders.
- Organized and able to manage multiple client experiments in parallel.
- Advanced English (written and spoken).
Nice to have- Experience with CRMs (e.g., HubSpot, Salesforce, Attio) to tie conversions to pipeline and lead quality.
- Experience with Webflow, WordPress, or headless CMSs (e.g., Sanity, Payload), and Looker Studio.
- Basic SEO and AEO knowledge, and how testing can affect organic performance and discoverability in LLMs.
Our Values - Lead with Heart: We build honest, trusting relationships and care for each other.
- Break Convention: We seek bold ideas, we transform fearless creativity into tangible results.
- Bring Order to the Chaos: We transform complexity into clarity.
- Be a Champion: We strive for excellence.
Why Us- Unlimited PTO: Enjoy a truly flexible work-life balance with our unlimited paid time off policy. Take the time you need to recharge and perform at your best.
- Remote Work: Work from anywhere! We embrace remote work, giving you the freedom to choose your ideal work environment.
- Flexible Schedule Tied To Project Needs: We understand that life happens. Our flexible schedules, aligned with project milestones, allow you to manage your time effectively and achieve your best results.
- Salary in USD: Receive competitive compensation in USD.
Interview Process- Screening Interview by Talent Team.
- Interview w/ Hiring Manager and Colleague
- Assessment/Technical Challenge
- Interview w/ Founder/s
Ready to Elevate your Career at BRIGHTSCOUT?At BRIGHTSCOUT, we value more than skills and experience; we seek individuals who embody kindness, empathy, and collaboration in their work. We believe these qualities contribute to the team and the company's overall success.
